Reports To

Role Purpose

Key Accountability

• Assist in executing and developing marketing strategies and plans for the Western Region, aligned with global marketing objectives.

• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in the Western Region.

• Support in the development and execution of marketing campaigns, including advertising, promotions, and events, to drive brand awareness and customer engagement in the Western Region.

• Coordinate with product management and sales teams to ensure effective product positioning and messaging for the Western market.

• Monitor and analyze marketing campaign performance, including key performance indicators (KPIs) and return on investment (ROI), and provide recommendations for optimization.

• Support, coordinate and lead the implementation of marketing activities with local marketing teams in the Western Region.

• Assist in the development and localization of marketing collaterals, such as brochures, presentations, and digital content, for the Western market.

• Stay updated on industry trends, consumer insights, and regulatory changes that may impact marketing strategies in the Western market.

Qualifications & Working Experience

Areas of Experience

• Experience in marketing, preferably in a global or regional capacity.
• Strong understanding of the Western market, including consumer preferences, cultural nuances, and business practices.
• In-depth knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
• Expertise in market research and analysis, with the ability to derive actionable insights from data.
• Proficiency in using marketing tools and platforms, including digital marketing and analytics tools.

Personality Traits

• Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
• Flexibility to travel within the Western Region as needed.