• Develop best-in-class Consumer advertising campaigns, aligned with consumer strategy, to drive patient awareness and action.
• Support development and execution of insights-driven, short- and long-term consumer strategy and tactics.
• Develop and execute branded consumer tactics across omnichannel ecosystem (including Digital TV/Video). Manage campaign evolution.
• Deepen and elevate Co Lab, CMO and Velsipity integration, both strategically and tactically.
• Lead media strategy, budget and plan across omnichannel ecosystem, including innovation.
• Lead analysis and development of future EPC audience segmentation builds in close collaboration with ISE and Co Lab.
• Develop holistic learning and measurement plan, monitoring key metrics to evaluate the implementation and ROI of key patient marketing initiatives and optimize accordingly to maximize plan output.
• Collaborate with the US HCP and Access teams and I&I teams to identify ways to improve patient outcomes and ensure cohesion across customers.
• Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.
• Serve as a mentor for other marketers on the team.

• 10+ years of broad pharmaceutical experience.
• Bachelor's degree required.
• US Consumer brand marketing experience is required.
• Demonstration of strategic and tactical marketing capabilities with proven creative and analytical/problem solving skills.
• Strong team player.
• Prior experience with TV/Video production and OPDP submissions.
• Proven track record of working cross-functionally and driving cross-functional groups to alignment and action.
• Strong business acumen with proven communication skills for a wide variety of audiences, including senior leadership.
• High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.

• MBA preferred

• US role based in New York or Collegeville
• Travel of up to 20% of the time

• Last day to apply: October 1, 2024

The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Marketing and Market Research #LI-PFE