Mexico Job Openings
Pfizer
US Velsipity Consumer Marketing Director
New York
FULL TIME
September 18, 2024
- Develop best-in-class Consumer advertising campaigns, aligned with consumer strategy, to drive patient awareness and action.
- Support development and execution of insights-driven, short- and long-term consumer strategy and tactics.
- Develop and execute branded consumer tactics across omnichannel ecosystem (including Digital TV/Video). Manage campaign evolution.
- Deepen and elevate Co Lab, CMO and Velsipity integration, both strategically and tactically.
- Lead media strategy, budget and plan across omnichannel ecosystem, including innovation.
- Lead analysis and development of future EPC audience segmentation builds in close collaboration with ISE and Co Lab.
- Develop holistic learning and measurement plan, monitoring key metrics to evaluate the implementation and ROI of key patient marketing initiatives and optimize accordingly to maximize plan output.
- Collaborate with the US HCP and Access teams and I&I teams to identify ways to improve patient outcomes and ensure cohesion across customers.
- Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.
- Serve as a mentor for other marketers on the team.
- 10+ years of broad pharmaceutical experience.
- Bachelor's degree required.
- US Consumer brand marketing experience is required.
- Demonstration of strategic and tactical marketing capabilities with proven creative and analytical/problem solving skills.
- Strong team player.
- Prior experience with TV/Video production and OPDP submissions.
- Proven track record of working cross-functionally and driving cross-functional groups to alignment and action.
- Strong business acumen with proven communication skills for a wide variety of audiences, including senior leadership.
- High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.
- MBA preferred
- US role based in New York or Collegeville
- Travel of up to 20% of the time
Other Job Details:
- Last day to apply: October 1, 2024
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