New Zealand Job Openings
Goodman Fielder
Senior Brand Manager Yoplait
Auckland
FULL TIME
September 5, 2024
We are looking for a Senior Brand Manager to join our high performing Dairy team. Reporting into the Head of Portfolio – Dairy, you will primarily be working on our Yoghurt portfolio with responsibility for the Yoplait and Puhoi Valley brands. This is a full-funnel marketing role with strategy, innovation, communications, and execution within its remit. There are few marketing roles in New Zealand like it!
To be successful in this role, you will be a commercially savvy marketer who gets stuff done. You will have a proven track-record of success and be able to demonstrate strong marketing disciplines. Vital to your success will be your positive attitude, growth mindset, and ability to work well as part of a team.
Key responsibilities include:
- Driving growth through developing and executing annual brand plans.
- Championing consumer insight led strategy & innovation to future-proof our brands and capture emerging value.
- Planning and managing marketing activity, and optimising mix of marketing to achieve market share, profit, and sales objectives.
- Delivering the full brand P&L's and annual budget of the portfolio
- Leading cross-functional alignment and relationships with our Category, Sales, Finance and Operational leaders
- Contributing to the capability development of the marketing team on our journey to win across our whole portfolio in all channels.
- Contributing to Business Leadership Team for the dairy portfolio and wider marketing team.
- 5+ years' experience in FMCG marketing (food & beverage experience preferred)
- Experience in leading cross-functional teams
- Successfully brought new product innovation to market
- Delivered through-the-line marketing campaigns
- Strong commercial acumen, and confidence working with data and financials
- A passion for marketing, and an interest in current marketing best practice
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