Consumer Experience Manager- Nigeria

Moet Hennessy Africa & Middle East

Marketing & Communications

1 week ago

Position

The Consumer Experience/Activation Manager co-develops and implements BTL consumer activation strategies, working closely with both the Marketing Team and the Distributor Team to drive brand awareness, Consumer engagement, trial and recruitment across multiple touchpoints in accordance with brand guidelines.
The position reports to the Marketing Director, MH Nigeria.

• Develop and execute consumer activation plans to drive brand visibility and engagement.

• Collaborating with cross-functional teams, such as marketing, sales and Service providers, to align consumer experience efforts with business goals, objectives and brand guidelines

• Deliver exemplary execution throughout activation cycle – from high profile PR events to in-store pop-ups and displays

• Be obsessive about creating consumer consideration, trial and most importantly recruitment

• Work with brand teams and Marketing Director to maximize amplification of all real-world activities

• Analyze consumer behavior, market trends, and competitor activities to identify opportunities for growth.

• Designing and implementing customer service standards and guidelines to ensure consistent and exceptional service delivery for all Moet Hennessy Activations

• Monitor and evaluate campaign performance, providing insights and recommendations for optimization.

• Build and maintain relationships with key stakeholders, agencies, and partners to support consumer activation initiatives.

• Training and educating staff on consumer-centric approaches and best practices to foster a consumer-focused culture throughout the organization and with our Distributor.

• Stay up to date with industry best practices and emerging trends in consumer activation and experiential marketing.

Profile

Languages:
English fluent, French as a plus
Education:
Bachelor’s degree in Marketing, Communications, Business Administration or related field. MBA is a plus.
Strong luxury background with previous experience in Marketing, Trade Marketing, Sales or Communications, preferably in the drinks industry.
Strong consumer management track record.
Professional experience:

• Minimum 5 years' experience in Consumer Activations, brand Marketing and/or related roles in the local market

• Strong Project Management skills with the ability to manage multiple campaigns simultaneously

• Good Understanding/Experience of Commercial & Trade Marketing

Technical & management skills:

• Strong knowledge of Power Point, Excel and other Microsoft office tools

Personal & interpersonal skills:

• Excellent communication skills – Verbal & written interpersonal communication
• Must be creative and curious about in market trends, competitive moves, broader marketing topics, best practices from outwith the industry
• Digitally savvy and able to leverage the channel to maximise amplification of events
• Highly self motivated and must be an Operator
• Excellent analytical, mathematical, and creative problem-solving skills
• Logical and efficient, with almost obsessive attention to detail (striving for perfection in all they do)
• Ability to effectively prioritize and execute tasks while under pressure
• Strong customer service orientation and good Negotiations skills when required
• Experience working in a team-oriented, collaborative environment
• Emotional intelligence - a high level of emotional intelligence which enables one to navigate the emotions of both customers and team members, showing empathy when needed