Nigeria Job Openings
Carlcare Development Nigeria Limited
Digital Marketing Specialist
Lagos
FULL TIME
October 23, 2024
We are looking for a highly creative and data-driven Digital Marketer to join our team. As a Digital Marketer for our retail brand, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products. You will play a major role in enhancing brand awareness, driving website traffic, and acquiring customers online through various digital platforms.
Key Responsibilities:
Pay: ₦200,000.00 - ₦300,000.00 per month
Experience:
Key Responsibilities:
- Plan and Execute Digital Marketing Campaigns: Create, manage, and optimize online marketing campaigns across various channels (e.g., search engines, social media, email marketing, and display advertising).
- Social Media Management: Develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, and Linked In to engage with target audiences and drive brand awareness.
- SEO and SEM: Improve the website's organic search performance through SEO (Search Engine Optimization) and manage paid search campaigns (Google Ads, Bing Ads, etc.) to increase visibility and traffic.
- Content Marketing: Collaborate with content creators to develop high-quality, engaging content for social media, blogs, and newsletters that aligns with the brand's message.
- Email Marketing: Design and manage email marketing campaigns to promote products, increase engagement, and drive sales, ensuring measurable growth in customer engagement.
- Website Optimization and Analytics: Analyze website traffic and user behavior to identify areas of improvement. Use tools like Google Analytics to track key performance metrics and optimize online channels.
- E-Commerce Strategy: Coordinate with the e-commerce team to optimize online sales channels and manage promotions, discounts, and product listings.
- Performance Tracking and Reporting: Monitor campaign performance, conduct A/B tests, and generate reports to assess the effectiveness of marketing activities. Use insights to recommend improvements and new strategies.
- Collaborate with Cross-Functional Teams: Work closely with the sales, design, and product teams to ensure digital marketing efforts are aligned with broader business goals.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in digital marketing, preferably in retail or consumer brands.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and social media marketing platforms.
- Familiarity with e-commerce platforms and driving online sales is a plus.
- Excellent communication and content creation skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects in a fast-paced retail environment.
- Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.).
- Strong copywriting and content creation skills.
- Excellent organizational and project management abilities.
- Analytical skills to measure and evaluate performance.
- Creativity in developing and executing online marketing campaigns.
Pay: ₦200,000.00 - ₦300,000.00 per month
Experience:
- Marketing: 3 years (Required)
We regret to inform you that this job opportunity is no longer available as it has expired
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