Duties & Responsibilities

• Create continuous engaging content and relate offline activities in an attractive manner

• Support the organization of VIP events as a means to create buzz online and organic branded content

• Develop and manage digital marketing campaigns

• Oversee a digital media/social media strategy

• Manage and maintain the organization’s digital media channel and website

• Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram etc.

• Track and analyze website traffic flow and provide regular internal reports

• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

• Continually work on the Search Engine Optimization of the website(s)

• Fix any errors or bugs in online content

• Edit and post content (images, reels, videos, podcasts and audio content) to online sites

• Create online banner adverts and oversee pay per click (PPC) ad management

• Write copy for email marketing campaigns and other online campaigns

• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

• Organize and Attend product launches and networking events

• Any other marketing related duties and responsibilities that may be assigned from time to time by the Marketing Manager and Director

Qualifications
A degree in Marketing, Arts, and or Humanities is desirable

• 3-5 years of experience in the digital communications and marketing

• Excellent analytical skills

• Excellent digital media & social knowledge & technical digital skills

• Independent, mature, self-initiative and possesses positive attitude

• Possess ownership & leadership skills

Required Skills:

• Strategic thinking skills: able to analyze consumer knowledge and brand positioning, and develop sound marketing strategies suitable for online

Job Types: Full-time, Permanent
Experience:

• Marketing: 1 year (Preferred)