Reports To: Clinic Director / Managing Director
Job Purpose
The Business Development Manager is responsible for driving revenue growth and expanding the market presence of the medical aesthetics clinic.This role involves identifying business opportunities, establishing partnerships, and implementing strategies to attract new clients. The ideal candidate will be a strategic thinker with deep knowledge of the aesthetics industry, a strong sales background, excellent communication skills, and a proven track record in business development.
Key Responsibilities.
Strategic Planning & Market Research Conduct thorough market research to identify emerging trends, competitor activities, and new business opportunities in the medical aesthetics industry in Nigeria. Develop and implement business development strategies that align with the clinic’s growth goals. Prepare detailed market analysis reports and recommend actionable strategies to senior management.
2. Client Acquisition & Relationship Management Develop and maintain a pipeline of potential clients, including individuals, corporate accounts, and partnerships with healthcare providers. Actively seek new business opportunities through networking, lead generation, cold calling, and strategic partnerships. Build and maintain strong relationships with existing and prospective clients to foster long-term engagements. Ensure high levels of client satisfaction through personalized engagement and regular follow-up.
3. Revenue Generation & Sales Drive sales growth by promoting the clinic’s medical aesthetics services, including skincare treatments, body contouring, and laser therapies. Meet or exceed quarterly and annual sales targets as defined by senior management. Develop customized pricing packages and promotional offers to attract new clientele. Prepare detailed sales forecasts and monitor performance against targets.
4. Marketing & Branding Collaborate with the marketing team to develop targeted campaigns, social media strategies, and promotional materials. Represent the clinic at industry events, exhibitions, and community outreach programs to enhance brand visibility. Identify opportunities for participation in local events, sponsorships, or partnerships that align with the brand’s positioning.
5. Operational Excellence Coordinate with the clinic operations team to ensure smooth implementation of new business initiatives. Provide regular feedback to clinical and operational staff on client preferences and market demand. Manage the business development budget and provide updates on the return on investment (ROI) for various initiatives.
6. Training & Development Train and mentor junior business development and sales staff. Stay updated on the latest advancements in the medical aesthetics field and integrate new learning into business strategies.
Key Performance Indicators (KPIs) Revenue growth and achievement of sales targets. Expansion of the client base and number of new partnerships formed.
Customer satisfaction and retention rates.
Brand visibility and number of successful marketing campaigns.
Return on investment (ROI) for business development activities.
Qualifications & Experience
Education: Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field; MBA or postgraduate qualification is an advantage. Experience: Minimum of 5 years in a business development or sales role, preferably in the healthcare or medical aesthetics sector.
Industry Knowledge: In-depth understanding of the medical aesthetics industry, including popular treatments, client demographics, and market trends.
Proven Track Record: Demonstrated success in meeting and exceeding sales and revenue targets.
Skills & Competencies Strong negotiation, networking, and relationship-building skills. Excellent communication and presentation abilities.
Strategic thinker with a focus on results.
Proficiency in CRM software and sales management tools.
Ability to work independently and as part of a team.
High level of professionalism and customer service orientation.
Additional Requirements
Willingness to travel locally for business meetings and client engagements. Familiarity with regulatory requirements for healthcare operations in Nigeria.
Job Type: Full-time
Pay: ₦150,000.00 - ₦200,000.00 per month
Experience:

• Business: 1 year (Preferred)