About the role :
As a Senior Graphic Designer specializing in performance marketing and social media, he/she will create visually compelling graphics that drive engagement and conversions. He/she will also design and optimize assets for various digital platforms, ensuring our campaigns are both effective and visually appealing.
Job Responsibilities:
Performance Marketing:
· Design eye-catching graphics for digital ad campaigns, including display ads and social media ads.
· Develop creative assets that align with campaign goals and target audience preferences.
· Collaborate with the performance marketing team to create visuals that drive traffic and increase conversions.
Social Media Marketing:
· Create engaging and shareable graphics for social media platforms (Facebook, Instagram, Linked In, etc.).
· Design graphics for social media posts, stories, and images that reflect brand identity and resonate with the audience.
· Work as a social & digital media content creator to develop visual content that supports content strategy and marketing goals.
· Stay updated on social media trends and design best practices to keep content fresh and relevant.
General Responsibilities:
· Maintain a consistent brand image across all visual content and marketing materials.
· Manage multiple design projects simultaneously and meet deadlines.
· Provide creative input and solutions to enhance the visual impact of marketing efforts.
Requirements
· Proven experience as a Graphic Designer with a strong portfolio showcasing performance marketing and social media assets.
· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, In Design) and other design tools (e.g., Canva, Figma).
· Experience with performance marketing platforms (Google Ads, Facebook Ads Manager) and social media management tools.
· Strong understanding of design principles, typography, color theory, and digital marketing trends.
· Ability to analyze campaign performance data and adjust designs accordingly.
· Excellent communication skills and ability to work collaboratively in a team environment.
· Strong attention to detail and ability to deliver high-quality work under tight deadlines.
· Experience with video editing and animation (e.g., After Effects, Premiere Pro).
· Knowledge of SEO principles and best practices for digital design.
Job Type: Full-time