About Us
Digital Byte Teck is a leading digital marketing agency dedicated to helping businesses grow through innovative digital solutions. We specialize in expert lead generation, email marketing automation, and comprehensive digital marketing services. Our team is passionate about driving success for our clients through cutting-edge technology and personalized service.
Position: Email Marketing Automation & Lead Generation Specialist
Location: [Hyderabad, Pakistan]
Salary: PKR 40,000 - PKR 80,000 per month
Employment Type: Full-time
Job Description
We are seeking an experienced Email Marketing Automation Specialist with a proven track record in lead generation to join our dynamic team. The ideal candidate will have over 3 years of experience in email marketing and automation, with a strong understanding of marketing strategies, customer segmentation, campaign analysis, and lead nurturing techniques.
Key Responsibilities

• Campaign Development: Develop, implement, and optimize email marketing campaigns to drive engagement, conversions, and lead generation.
• Automation Management: Create and manage sophisticated email automation workflows, including drip campaigns, autoresponders, triggered emails, and lead nurturing sequences.
• Audience Segmentation: Segment email lists based on customer behavior, demographics, lead scores, and other criteria to ensure targeted and personalized communication.
• Performance Testing: Conduct A/B testing to improve email performance, lead generation rates, and identify best practices.
• Data Analysis: Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement in both email marketing and lead generation efforts.
• Content Collaboration: Collaborate with the content team to create compelling email copy and design that drives conversions and nurtures leads.
• Lead Generation Tools: Utilize various lead generation tools and techniques to capture and qualify leads, integrating them seamlessly into email automation workflows.
• Compliance Assurance: Ensure compliance with email marketing regulations and best practices.
• Industry Trends: Stay updated with industry trends and emerging email marketing and lead generation technologies.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Minimum of 3 years of experience in email marketing and automation, with a demonstrated focus on lead generation.
• Technical Skills: Proficiency with email marketing platforms (e.g., Mailchimp, Hub Spot, Marketo, Zoominfo, Klaviyo) and lead generation tools.
• Analytical Skills: Strong analytical skills and ability to interpret data to make informed decisions regarding email marketing and lead generation strategies.
• Communication Skills: Excellent written and verbal communication skills.
• Organizational Skills: Detail-oriented with strong organizational and project management abilities.
• Work Environment: Ability to work independently and as part of a team in a fast-paced, onsite environment.

How to Apply
If you are passionate about email marketing and ready to make an impact in a vibrant team, we would love to hear from you! Please send your resume and a cover letter detailing your relevant experience to [hire@byteteck.com].
Application Deadline: September 20, 2024
Job Type: Full-time
Pay: Rs40,000.00 - Rs70,000.00 per month
Application Deadline: 21/09/2024