Key Responsibilities:

• Strategic Planning & Execution:
• Develop and implement comprehensive marketing strategies aligned with the company's objectives.
• Oversee the planning and execution of campaigns across digital, traditional, and experiential channels.
• Team Leadership:
• Lead and manage the marketing team, providing direction, support, and mentorship.
• Foster a creative, high-performing, and collaborative work environment.
• Brand Management:
• Develop and manage the company’s brand identity to ensure consistency across all platforms.
• Oversee content creation, ensuring it aligns with brand guidelines and messaging.
• Digital Marketing:
• Lead the digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing.
• Drive the optimization of digital channels to enhance brand visibility, engagement, and conversions.
• Market Research & Analytics:
• Conduct regular market research to identify new opportunities and competitive landscape.
• Monitor and analyze marketing campaign performance, making adjustments based on data insights.
• Collaboration & Stakeholder Management:
• Collaborate with senior leadership and other departments to align marketing efforts with business goals.
• Maintain relationships with external agencies, vendors, and partners to ensure effective campaign execution.
• Budget Management:
• Manage the marketing budget, ensuring effective allocation of resources across various marketing initiatives.

Qualifications:

• Master's degree in Marketing, Business Administration, or related field.
• Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership, team management, and communication skills.
• Expertise in digital marketing tools and platforms (Google Analytics, SEM, SEO, social media tools).
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

Job Type: Full-time
Pay: Rs150,000.00 - Rs200,000.00 per month