Pakistan Job Openings
Mindshare
Mindshare | Media Planner - Digital
Karāchi
August 22, 2024
Mindshare is an agency of Group M, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. Mindshare is seeking a dynamic digital enthusiast who loves to explore and innovate digital campaigns. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.
At Group M APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Business Director – Digital
3 best things about the job:
In three months:
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.
Group M Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. Group M Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!
Group M is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At Group M APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Business Director – Digital
3 best things about the job:
- You get to work some of the largest clients in the country.
- Get to work closely with top publishers such as Google & Facebook.
- Get to explore new digital platforms for your campaigns.
In three months:
- Understand and manage client expectations and work on deliverables
- Independently manage the client and bring in new digital ideas for the client/brand portfolio.
- Setting the digital way-forward for brands, setting the digital direction.
- New platform exploration and develop connected platform digital media solutions.
- Successfully pitch for new businesses.
- Emerged as the contact person both internally and amongst clients for digital solutions.
- Become the team lead on the account.
- Showcase digital work done for awards.
- Develop and lead digital strategy and introduce innovative executions.
- Liaise with media partners to align objectives and strategies and provide input in negotiating and implementing digital media solutions.
- Oversee execution of media plans and help with implementation of new platforms. Be responsible for monthly spending.
- Develop reporting standards and track overall progress and target achievement.
- Maintain client relationships and drive digital agenda with client teams.
- Explore new platforms and maintain relationships with existing partners to get best deals as well as introduce new opportunities.
- Maintain client and partner relationships at appropriate levels.
- Google Certified, (otherwise will need to be certified before the end of probation).
- Keen interest in digital and digital trends.
- Strong oral and written communication skills/ presentation skills and interpersonal skills.
- Go getter with a keen nature.
- Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
- Excellent time management skills with the ability to multi-task in high pressure situations.
- Demonstrated leadership abilities, especially with cross-disciplinary efforts.
- Candidate must possess at least a Master’s degree in Business Administration, or Marketing.
- 2 to 4 years exposure to experience in digital planning / marketing / media.
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.
Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in Group M, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source:
Hear our stories (and join us) at
About Pakistan
COMvergence 2019
).
Hear our stories (and join us) at
www.mindshareworld.com
and follow us at: We Chat ID: Mindshare China; Instagram and Twitter:
@mindshare
; Facebook:
facebook.com/mindshare
and Linkedin:
Linked In.com/company/mindshare
.
Group M Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. Group M Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!
Group M is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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