Company Overview:
At Digital Webs, we are a leading player in the affiliate marketing industry, specializing in the promotion of exclusive coupons and deals through our multiple digital assets. We partner with top global brands to drive sales through our affiliate networks and deliver high-value offers to millions of consumers. As we continue to expand, we are seeking a skilled PPC Specialist to join our team and take charge of our paid advertising efforts.
Job Overview:
As a PPC Specialist - Affiliate Marketing, you will be responsible for managing and optimizing pay-per-click (PPC) campaigns focused on coupon-driven promotions. Your role will involve creating high-performance campaigns that generate leads and drive conversions for our affiliate partnerships. You will work closely with the affiliate marketing team to ensure that coupon offers are promoted effectively across search engines and other paid channels.
Key Responsibilities:

• Plan, create, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.
• Conduct keyword research and develop ad copy that aligns with affiliate marketing goals and coupon offers.
• Continuously optimize campaigns to improve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
• Collaborate with the affiliate marketing team to coordinate promotional campaigns that align with exclusive coupon deals and partner offers.
• Monitor and analyze the performance of PPC campaigns, using data-driven insights to make informed adjustments and recommendations.
• Stay updated on the latest PPC trends, algorithm changes, and best practices in affiliate marketing.
• Report campaign results to stakeholders, highlighting successes and areas for improvement.
• Manage budget allocations, ensuring that spending aligns with campaign objectives and provides maximum ROI.

Requirements:

• Proven experience (1+ years) managing PPC campaigns, preferably within the affiliate marketing or coupon industry.
• Strong understanding of Google Ads.
• Experience in managing budget and optimizing for KPIs in a fast-paced environment.
• Knowledge of affiliate marketing models (CPS, CPA, CPM) and experience working with affiliate networks.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Familiarity with tools like Google Analytics, SEMrush, and other PPC management platforms.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Skills:

• Experience with international PPC campaigns targeting multiple GEOs.
• Background in promoting coupon offers through affiliate marketing networks like Awin, Tradedoubler, Flex Offers, etc.
• Familiarity with conversion tracking and affiliate attribution models.

What We Offer:

• Competitive salary and performance-based bonuses and commissions
• Opportunities for professional growth within a fast-paced, dynamic environment.
• A supportive team culture focused on innovation and collaboration.
• Fuel Benefits

Address: S-4/S-5, Faiz Heights, Block A, Gulshan-e-Jamal, Karachi, Pakistan
Timings: 10:00 AM - 06:00 PM Monday - Friday (Alternate Saturdays are working days)
Job Type: Full-time
Pay: Rs50,000.00 - Rs60,000.00 per month
Experience:

• PPC: 1 year (Required)

Application Deadline: 22/10/2024