ACE Properties
ACE Properties is a Real Estate subsidiary of ACE Group for Companies. ACE group of companies has a diversified portfolio, including, Digital remittance services in more than 100+ countries, digital wallet services in the UK, Real estate projects, web-based News channels, advertising businesses, and software solutions in Pakistan.
ACE Properties Active Projects:
Canal City - Sarai Alamgir, Dream City - Kharian & ACE Shopping Park Kharian.
Assistant Manager Sales - Dream City - ACE Properties
https://tinyurl.com/PRand Brand Activation ACE
PR and Brand Activation Specialist
Job Description:
Public Relations:

• Develop and implement PR strategies to enhance the company’s image and reputation in the real estate industry.
• Build and maintain relationships with key media outlets, journalists, and influencers.
• Prepare and distribute press releases, media kits, and other PR materials.
• Monitor media coverage and report on PR performance metrics.
• Handle crisis communication and manage any potential negative publicity.

Brand Activation:

• Plan and execute brand activation campaigns to increase brand awareness and customer engagement.
• Organize and manage events such as property launches, open houses, and promotional events.
• Collaborate with the marketing team to create compelling content for brand activation, including digital and print materials.
• Ensure all brand activation activities align with the company’s brand guidelines and objectives.
• Analyze and report on the effectiveness of brand activation campaigns and suggest improvements.

Content Creation and Management:

• Work closely with the content team to develop engaging and informative content for various platforms, including social media, blogs, and newsletters.
• Oversee the production of visual and written content for PR and brand activation purposes.
• Maintain a consistent brand voice across all communication channels.

Partnerships and Sponsorships:

• Identify and establish partnerships with relevant industry stakeholders, including developers, architects, and interior designers.
• Manage sponsorship opportunities that align with the company’s brand values and target audience.

Market Research and Analysis:

• Conduct market research to identify trends, opportunities, and challenges in the real estate sector.
• Use insights from research to inform PR and brand activation strategies.
• Keep abreast of industry developments and competitor activities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in PR, brand activation, or a similar role, preferably in the real estate industry.
• Strong understanding of media relations and digital marketing.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet tight deadlines.
• Proficiency in using PR tools and software, as well as social media platforms.
• Strong organizational skills and attention to detail.

Preferred Skills:

• Experience in event planning and management.
• Familiarity with real estate market trends and dynamics.
• Strong network of media contacts in the real estate or property sector.
• Ability to work both independently and as part of a team.

Working Conditions:

• Office-based with occasional travel for events and meetings.
• Flexibility to work outside regular business hours as needed for events or media engagements.

Job Type: Full-time
Pay: Rs90,000.00 - Rs100,000.00 per month
Application Deadline: 30/08/2024