Job Title: SEO and Digital Marketing Manager (Female Only)
Location: Karachi, Pakistan
Salary: 70k to 90k
Reports to: Director of Marketing
Company Overview:
Qist Bazaar is a rapidly growing e-commerce platform focused on improving the living standards of common Pakistanis by offering products on affordable monthly installments. We believe in promoting financial inclusion and social mobility, making essential household products accessible to everyone. Join our team to help us drive digital growth and make a meaningful impact in the lives of our customers.
Job Overview:
We are looking for an experienced and dynamic SEO and Digital Marketing Manager to lead our online marketing efforts. This role involves developing, implementing, and optimizing our digital marketing strategies to boost our online presence, improve our website traffic, and increase customer engagement. The ideal candidate should have a strong background in SEO, social media marketing, content marketing, and analytics, with a passion for data-driven decision-making.
Key Responsibilities:
Develop and implement a comprehensive SEO strategy to improve organic search rankings, increase web traffic, and enhance user experience.
Manage and optimize digital marketing campaigns across multiple channels, including Google Ads, Facebook, Instagram, and other relevant platforms.
Conduct keyword research, competitive analysis, and content optimization to enhance search visibility and attract targeted audiences.
Plan and execute content marketing strategies, including blog posts, articles, infographics, and other digital content that aligns with Qist Bazaar's brand psychology and values.
Oversee and analyze website and campaign performance using tools like Google Analytics, Google Search Console, and other relevant analytics platforms.
Collaborate with the content, design, and product teams to ensure digital marketing initiatives are aligned with business objectives and brand messaging.
Stay updated on the latest digital marketing trends, SEO best practices, and algorithm changes to ensure Qist Bazaar remains competitive in the digital landscape.
Manage and optimize email marketing campaigns to engage and retain customers, leveraging segmentation and personalization techniques.
Develop and monitor key performance indicators (KPIs) for SEO and digital marketing efforts, providing regular reports on campaign performance and ROI.
Implement and manage social media strategies to boost brand awareness and customer engagement across platforms like Linked In, Facebook, Instagram, and Twitter.
Handle budget allocation for digital marketing campaigns, ensuring optimal utilization of resources for maximum impact.
Qualifications:
Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
3+ years of experience in digital marketing and SEO, with a proven track record of successful campaigns.
In-depth knowledge of SEO best practices, keyword research, and tools like Ahrefs, SEMrush, Moz, etc.
Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent written and verbal communication skills, with the ability to craft engaging and informative content.
Proficiency in managing social media platforms and using tools like Hootsuite or Buffer.
Strong organizational skills and attention to detail, with the ability to handle multiple projects simultaneously.
A proactive, creative, and results-oriented mindset with a passion for digital marketing.
Preferred Qualifications:
Certification in Google Analytics, Google Ads, or similar digital marketing credentials.
Experience working in the e-commerce sector or with installment-based platforms.
Familiarity with the Pakistani market and its digital landscape, particularly in relation to e-commerce and consumer behavior.
What We Offer:
Competitive salary and benefits package
Opportunities for professional growth and development
A collaborative and inclusive work environment
The chance to make a real impact on the lives of our customers
If you are passionate about digital marketing and SEO and want to be part of a purpose-driven organization, we encourage you to apply!
Job Type: Full-time
Pay: Rs70,000.00 - Rs90,000.00 per month
Application Deadline: 20/10/2024