We are looking for an SEO Specialist (UK experience preferred) who will be responsible for optimizing our online presence through strategic SEO and SMM efforts. This role involves comprehensive analysis of web traffic, competitors' keywords, and SEO content alignment. The ideal candidate will have a strong background in SEO with a focus on data-driven decision-making, an in-depth understanding of current digital marketing trends and lead creation of optimized content.
Web Traffic Analysis:
Analyse website traffic to identify patterns and trends.
Evaluate visitor behavior, particularly from landing pages to sales.
Tweak website design to enhance user experience and engagement.
SEO Analysis:
Conduct thorough SEO analysis including competitor keyword research.
Identify high-value SEO search keywords and SEM keyword pricing.
Develop keyword targets to own and lead within the industry.
Website SEO Alignments:
Implement technical SEO strategies to optimize site performance.
Align content with SEO best practices.
Build Backlink by searching quality sites for posting.
Create and optimize landing pages to capture search intent and drive traffic.
Audience and Buyer’s Journey Mapping:
Define probable customer journeys for different audience segments.
Determine necessary tools for each stage of the buyer’s journey.
Design content delivery methods to effectively engage audiences at various stages.
Metrics and Performance Tracking:
Conduct A/B testing to run & optimize digital marketing campaigns.
Analyse website visitor data including sources, patterns, dwell time, and abandonment rates.
Assess content performance based on user engagement and usage patterns.
Monitor conversion data to understand time and volume metrics.
Perform traffic analysis to determine peak engagement times.
Evaluate nurture track performance based on opens, actions, and engagement levels.
Track SEO rankings by targeted keywords and creating reports.
Job Timings: 12 PM - 9 PM (Pakistan time)
Office based position, New Garden Town
Qualifications:
Bachelor's degree in marketing, computer science, or related field
Experience with SEO tools such as SEMrush, Moz, Ahrefs
UK experience preferred
Knowledge of HTML, CSS, and Java Script is a plus
If you're passionate about SEO and enjoy exploring new strategies to drive organic growth, we'd love to hear from you. Join our team and help us reach new heights in search engine visibility!
Job Type: Full-time
Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your current salary expectation?
• What is your current notice period?
• Able to work in our New Garden Town office from 12pm - 9pm?

Experience:

• SEO: 3 years (Preferred)
• Magento: 1 year (Preferred)

Language:

• English (Required)