Poland Job Openings

Bluestorm Recruitment by Dazzle

Head of CRM (Sportsbook, Gambling & Casinos - Poland)

Katowice

August 18, 2024

Our client is one of the leading companies in the i Gaming / Gaming industry (Gambling & Casinos), providing various sportsbook, casino and e Sports services for Central European and Eastern European markets (CEE market), Poland in particular.
As they are rapidly expanding, they are now looking to hire top talented CRM expert to be their new Head of CRM, and to add value to the business with unique and ahead of time ideas, knowledge and practice.
Responsibilities

Monitor customer relationships with existing and new customers through CRM systems
Ensure the CRM system provides an effective sales funnel
Develop and implement marketing techniques and strategies that will drive new customers
Manage the Registrations, Retention, Activation, Reactivation, depositing and other CRM strategies
Top line management of Acquisition strategies
Plan and manage multi-channel marketing campaigns
Suggest new methods to address customers’ needs
Track marketing metrics and trends, like conversion rates and web analytics
Assist with organizing promotional events to reach prospective customers
Review and select CRM software that meets our company’s needs
Conduct market research to follow trends and competition

Requirements

Proven work experience as a Head of CRM, Director of CRM, CRM Manager or similar role for an i Gaming business or equivalent
Experience in land based or online gambling business is a must
Proficiency in Polish language is a must
Solid background in customer acquisition strategies
Strong knowledge of CRM systems and principles - particularly customer life-cycle touch-points such as email, SMS, push notifications and more
Technical expertise with CRM and analytical systems
Knowledge of online marketing methods and best practices
An ability to manage marketing projects end-to-end
Strong communication skills along with a customer-oriented attitude
BSc in Marketing or relevant field is big plus

Location - ideally Poland (flexible remote).
The position will be flexible for remote work, with:

Two months onboarding period at the office in order to get a hold of the business, work environments and best practices.
Occasional Business trips to the office HQ (a few days per month).

If you feel you are the right candidate, please apply. We are more than eager to get in touch with you as soon as possible to further discuss this unique opportunity.

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