Position Overview:
This leadership role is responsible for managing and accelerating the franchise development in designated franchise via ensuring smooth translation of BP strategies into execution plans with clear KBIs, joint routines and integrated roadmap:

• Identify incremental (revenue) volume opportunities and programs that capitalize on those opportunities (by country, by brand, by channel by package, by consumption occasion, by beverage category) securing we grow ahead of market and competition
• Works together with partners to identify specific customer/channel opportunities and on way forward – owning end 2 end process (customer acquisition/ renegotiation)
• Support (owns) execution of Revenue Growth Management Initiatives (including the management and implementation of a price/packing strategy that maximizes the value that consumers perceive for our brands
• In charge of understanding full competitive landscape having full overview & implications for us our system
• Lead execution of integrated consumer, shopper and commercial plans based on BP/System mitigation/acceleration agreement collaborating with System partners
• Prepare and own the common performance scorecard for the region & lead setting and monitoring of right KBIs for all critical initiatives
• Develops and leads annual business plan cycle – coordinating across internal functions and our partners in growth
• Track financial performance vis-a-vis operating budget and expenses. This includes the optimization of DME in relation to volume and return on investment. Re-plan as necessary to deliver expected results.
• Supports key projects of system from TCCC side that have big impact for today or tomorrow (tax implementation plans, new RTM, models, etc…)

Experience:

• +8 years of Business and/or functional experience in Operation/Strategy/Marketing/Commercial
• Commercial knowledge at a managerial level: (shopper marketing, channel strategy, customer management, negotiations and local market understanding)
• Marketing skills: knowledge of brand strategy, consumer communication and marketing plans
• Proven experience at managing complex and challenging projects

Work Focus:

• Must have strong ability to identify patterns from data and to identify drivers and conclusions.
• Must have solid understanding of portfolio management, identification of opportunities for growth & priority setting within expanded framework of responsibilities
• Must have strong ability to transfer strategies into execution plans
• Must assess local external business environment (government regulation, taxes, inflation, devaluation, political instability, competition and advise action plans
• Sets an example for TCCC leadership values
• Adapts and lives in the networked way of working mindset with full collaboration

Communication Focus:

• Strong analytical and problem-solving skills; influential skills
• Ability to build and leverage relationships with key business partners, comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration
• Ability to understand complex challenges & linkages and articulate into plans to drive results

Skills:
Influencing

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.