• Facilitate the development of one commercial plan to deliver the Country AOP in line with category, portfolio, brand and commercial strategy.
• Oversee the execution of the one commercial plan and lead the O&R process for your market remit to deliver the AOP across all channels.
• Measure performance against goals and identify and implement strategies to improve our performance.
• Partner with the commercial finance, innovation, consumer marketing, shopper marketing and category management to ensure the optimum balance of commercial Trade spend/A&P is allocated to short vs long term growth drivers.
• Serve as a key expert in price and promotion (return on investment, Mix, Pack Price Architecture). Establish appropriate pack and price architecture for current and emerging channels of trade.
• Identify revenue and margin expansion opportunities through agreed category sprints and associated analytics, resulting in clear business recommendations.
• Set the executional standards and partner with commercial directors to embed and implement.
• Foster a revenue management culture within Diageo Northern Europe by influencing behaviors that drive more thoughtful decisions resulting in sales and margin growth.

• Significant relevant commercial and marketing experience.
• Project Management, Analytical and core selling skills.
• Can build powerful relationships and work collaboratively within a team.
• Strong end to end commercial FMCG understanding, alongside high levels of numerical skill and attention to detail.
• Demonstrated brilliant execution to impeccably high standards.
• Deep personal accountability for great performance.

Regular Warsaw Amsterdam, Hamburg 2024-03-01