Singapore Job Openings
DDB WORLDWIDE PTE LTD
Copywriter
Singapore
FULL TIME
August 22, 2024
Scope
The Copywriter is responsible for generating the words, slogans and audio scripts that accompany advertising visuals. This may include conceptualising ideas, creating slogans, catchphrases, messages and straplines for digital campaigns. However, it also involves writing text for print advertising, as well as scripts for radio jingles and TV commercials.
Primary Responsibilities
- Liaise with clients and interpret their briefs
- Develop creative ideas and concepts, often in partnership with the art director
- Present ideas to colleagues and clients
- Familiarise yourselves with your clients’ products and services, the target audience and their competitors’ activities
- Write clear, persuasive, original copy
- Be in-synch with the trends in digital media
- Proofread copy to check spelling and grammar
- Oversee campaigns through the production stage to completionse to feedback from the creative director, account team or clients
- Oversee campaigns through the production stage to completion
- Work on several campaigns at once, sometimes under pressure and often to tight deadlines
- Cast actors for TV and radio work, and listening to voice tapes
- Liaise with production companies, photographers, typographers, designers and printers
- Keep up to date with popular culture and trends
- Monitor the effectiveness of advertising campaigns
- Highly creative and imaginative
- Understanding of digital platforms
- Possess good written and interpersonal skills
- Work well in a team
- Able to work under pressure
- An interest in commerce, popular culture, and new advertising trends and techniques
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