Location : Singapore
Job Type : Contract Full time
Reports To : General Manager
Salary : $2500- $3000


Job Summary:
We are a young organisation looking for a proactive Lead Generation Specialist cum Digital Marketer to join our small but growing team. The ideal candidate will be responsible for identifying and generating high-quality leads for our business while driving marketing campaigns across various digital channels. The role demands a combination of creativity, analytical thinking, and hands-on execution of lead generation and digital marketing strategies to boost company visibility and customer acquisition.


Key Responsibilities:


Lead Generation :

• Identify, prospect, and qualify potential leads through various channels (email, social media, web, etc.).
• Develop and manage strategies to capture new leads from paid and organic channels.
• Conduct market research to identify new opportunities and customer needs.
• Use tools like Linked In, CRM systems, and lead databases to capture and nurture potential leads.
• Cold calling and reaching out to new customers
• Follow up with leads to maintain the sales funnel and pass qualified leads to the sales team.
• Ad-hoc duties assigned when required

Digital Marketing :

• Plan, create, and execute digital marketing campaigns across social media, search engines, email marketing, and other channels.
• Optimize campaigns for customer acquisition, engagement, and conversions.
• Collaborate with team to produce SEO-optimized content and lead generation assets (blogs, landing pages, whitepapers, etc.).
• Manage pay-per-click (PPC) campaigns (e.g., Google Ads, Facebook Ads) to drive lead conversions.
Use analytics tools like Google Analytics to track campaign performance, make data-driven decisions, and adjust strategies as needed.

Content Marketing :

• Build and manage marketing campaigns to nurture leads and move them through the funnel.
• Collaborate on content development, ensuring it aligns with lead generation goals and enhances brand presence.
• Implement A/B testing to improve open rates, click-through rates, and conversions.

Analytics & Reporting :

• Track, analyze, and report on key performance indicators (KPIs) for both lead generation and marketing campaigns.
• Provide recommendations to optimize lead generation tactics and improve overall marketing efforts.
• Maintain a well-organized CRM, ensuring data accuracy and proper segmentation.

Key Skills & Competencies:

• Proven experience in lead generation and digital marketing roles.
• Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, Linked In Ads, etc.).
• Proficiency in using CRM software, marketing automation tools (e.g., Hub Spot, Salesforce, etc.), and lead generation tools.
• Experience in SEO/SEM and content marketing strategies.
• Familiarity with email marketing platforms (e.g., Mailchimp, Active Campaign) and data analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently with minimal guidance to manage multiple projects, and meet deadlines.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of 2-4 years of experience in lead generation and digital marketing.
• Certification in Google Ads, Hub Spot, or related digital marketing platforms is a plus.

This role is perfect for someone who is both analytical and creative, with a knack for finding new business opportunities and executing digital marketing strategies effectively. If you’re passionate about driving results and growing brands, we’d love to hear from you!