[What the role is]

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit www.edb.gov.sg

About the division

The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.

• Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs
• Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events.
• Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB’s client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign

• Developing campaign assets, including content, ads, and visuals – these can be developed internally with other teams in the BMC division (such as content marketing) or with external partners, based on objectives
• Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives
• Regularly reporting campaign performance to internal stakeholders and management; recommend mid-campaign optimisations as needed; and incorporate post-campaign learnings into future campaigns
• Managing campaign timelines and ensuring key milestones are on schedule
• Ensuring that all collateral, creatives and activations bring the Singapore business brand or the EDB brand to life.

• At least 5 years’ integrated marketing experience, preferably in B2B tech or the public sector; including in content marketing, events and partnerships
• Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency
• Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce
• A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications

• Deliver high-quality work with minimal intervention from your managers
• Influence internal and external stakeholders, including many who are not marketing experts
• Thrive in a working environment with aggressive timelines and complex tasks
• Come up with, and follow through on, creative concepts that make a brand stand out from its competitors