What's your new role about?

As our new Senior CRM Executive, you’ll have the opportunity to:

• Develop and continually optimize the local CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey.
• Own the execution of the strategy supported by central and local resources. Work together with the wider Marketing Team in the region, local Customer Service and local Programming.
• Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/ retention, win-back) to the business.
• Develop deep understanding of our customer base and share these insights with the wider Marketing, Product, Editorial and CS team.

You'll have:

• Experience leading CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/ reporting)
• Proven experience in digital CRM media, email / mobile app campaign management, analytics, & conversion optimisation.
• Strengths in problem solving, issue-resolution, ability to work in a deadline-driven dynamic work environment, attention to detail, and ability to multitask.
• Proficiency with Marketing Automation Technology Platforms.
• Understanding of engagement and retention metrics.
• Ability to thrive in a fast paced, innovative and collaborative international environment

Here's a little more about us…