• Act as a business partner:
  • Drive consumer insights-based brand strategies framing & answering critical business questions by distilling insights from multiple data sources and by providing objective assessment in its executive summaries / recommendations.
• Develop actionable insights and enhance consumer knowledge:
  • Design & implement qualitative and quantitative research for brand plans, strategies, communication, and product development to identify insights about consumer needs, behaviors, pain-points and barriers both in projects, but also outside to identify potential business opportunities, trends and foresights.
  • Synthesize and share insights with various audiences and stakeholders internally and externally in a visually compelling way and bring to life sharp Global Strategic Targets.
• Drive consumer centricity across the business:
  • In agreement with TAG management, and in alignment with CI Vision and Global priorities, design and implement the mid/long-term roadmap to create a true consumer centric culture to build sustained competitive advantage versus competition.
  • Engage and collaborate with Marketing, i.e. Brand Strategy, Communication and Digital teams, and all Pernod Ricard affiliates to create a true consumer centric culture.

• Building strong consumer relationship and delivering consumer-centric solutions.
• Engaging partners, build partnerships – internal & external – with all levels of stakeholders, and work collaboratively with others to meet shared objectives.
• Being a trusted advisor with a strong affinity for action, pro-actively participate in strategic and tactical decision making by having a qualitative and quantitative way of thinking.
• Extracting value from information, connecting sources and communicating Data / Insights in relatable, memorable, and persuasive stories & effective visualization.

• University Degree or higher in Business, or Marketing
• Minimum 6 years of experience in Consumer Insights and experience in Marketing & Commercial is highly valuable
• International profile, with experience in different markets, ideally, global & local marketing experiences (in Spirits category and/or FMCG) is beneficial but not a must
• Fluent in English – other languages are a bonus
• Ability to travel from time to time

2024-10-09 2024-10-17 2024-10-18