Position Title : Head of Social Media
Duty Station : Geneva, Switzerland
Classification : Professional Staff, Grade P4
Type of Appointment : Fixed term, one year with possibility of extension
Estimated Start Date : As soon as possible
Closing Date : 24 October 2024
Established in 1951, IOM is a Related Organization of the United Nations, and as the leading
UN agency in the field of migration, works closely with governmental, intergovernmental and
non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the
benefit of all. It does so by providing services and advice to governments and migrants.
IOM is committed to a diverse and inclusive work environment. Read more about diversity and
inclusion at IOM at www.iom.int/diversity.
Applications are welcome from first- and second-tier candidates, particularly qualified female
candidates as well as applications from the non-represented member countries of IOM. For all
IOM vacancies, applications from qualified and eligible first-tier candidates are considered
before those of qualified and eligible second-tier candidates in the selection process.
For the purpose of this vacancy, the following are considered first-tier candidates:
1. Internal candidates
2. External female candidates:
3. Candidate from the following non-represented member states:
Antigua and Barbuda; Barbados; Comoros; Congo (the); Cook Islands;
Guinea-Bissau; Holy See; Iceland; Kiribati; Lao People's Democratic
Republic (the); Madagascar; Marshall Islands; Micronesia (Federated
States of); Namibia; Nauru; Palau; Saint Kitts and Nevis; Saint Lucia;
Samoa; Sao Tome and Principe; Solomon Islands; Suriname; The Bahamas;
Tonga; Tuvalu; Vanuatu
Second tier candidates include:
All external candidates, except candidates from non-represented member states of IOM and
female candidates.
Context:
Under the direct supervision of the Director of Media and Communications, the Head of Social
Media will be responsible for developing and executing a comprehensive social media strategy
that aligns with the Organization’s overall communications and outreach objectives. This
position focuses on increasing engagement, enhancing the Organization's visibility, and
ensuring that social media content effectively communicates key messages to diverse
audiences, including the public, stakeholders, and partners. The incumbent will work closely
with various teams across the Organization to ensure consistency in messaging, while also
adapting content for specific platforms and audiences.

Core Functions / Responsibilities:
Social Media Strategy and Management
1. Develop and implement a global social media strategy that reflects the Organization's
mission, values, and strategic priorities.
2. Manage the Organization’s presence on major social media platforms (e.g., Twitter,
Facebook, Instagram, Linked In), ensuring a cohesive voice and brand identity.
3. Collaborate with regional and country offices to create tailored social media campaigns that
reflect local priorities while maintaining alignment with global objectives and key strategic
priorities.
4. Ensure that social media efforts are data-driven, with regular reporting on metrics such as
engagement, reach, and audience growth.
Content Creation and Dissemination
5. Oversee the development and dissemination of high-quality content across social media
platforms, including posts, images, videos, and infographics.
6. Coordinate with relevant departments to ensure timely and accurate sharing of information
related to the Organization’s activities, events, and key announcements.
7. Ensure the production of engaging, accessible, and inclusive content that resonates with
diverse audiences, including specific outreach to underserved communities.
8. Manage the use of multimedia tools to enhance storytelling and raise awareness of the
Organization's work, including campaigns, events, and initiatives.
Social Media Monitoring and Engagement
9. Monitor trends, public sentiment, and conversations about the Organization and its areas of
focus on social media.
10. Develop a proactive engagement strategy that responds to followers, partners, and other
stakeholders, fostering positive interactions and dialogues.
11. Manage reputational risks by responding to critical comments and escalating sensitive
issues as necessary to the Director of Media and Communications.
12. Stay up-to-date with emerging social media trends and platforms to keep the Organization’s
social media presence innovative and relevant.
Training and Capacity Building
13. Provide guidance and support to regional and country office teams on best practices for
social media management, content creation, and audience engagement.
14. Conduct training sessions for staff on effective social media use, including platform-specific
tips, strategies for audience engagement, and leveraging analytics tools.
15. Develop and distribute social media toolkits, templates, and guidelines to ensure
consistency and alignment across the Organization’s social media accounts.

Crisis Communication
16. Develop and implement social media protocols for crisis communication, ensuring rapid,
coordinated, and accurate responses to emerging situations.
17. Work closely with the Communications team to ensure that social media channels are
effectively utilized to disseminate key information during crises or emergencies.
18. Serve as the primary point of contact for social media communications during crisis
situations, coordinating messaging with internal and external stakeholders.
Monitoring, Evaluation, and Reporting
19. Regularly evaluate the effectiveness of social media campaigns and content through
analytics and feedback mechanisms, adjusting strategies as needed.
20. Produce comprehensive reports on social media performance, including insights into
audience engagement, content impact, and areas for improvement.
21. Use social media metrics to inform future campaigns, enhance targeting efforts, and ensure
continuous improvement in social media outreach.
Required Qualifications and Experience:
Education

• Master’s degree in Communications, Public Relations, Marketing, Journalism, or a related field

from an accredited academic institution with seven years of relevant professional experience; or,

• University degree in the above fields with nine years of relevant professional experience.

Experience

• Proven experience in developing and executing successful social media campaigns for large,

international organizations.

• At least seven years of relevant professional experience in social media management, digital

communications, or a related area. Skills

• Strong understanding of social media analytics, tools, and platforms, with the ability to interpret

data and adjust strategies accordingly;

• Excellent communication skills, both written and verbal, with the ability to adapt content for

different audiences and platforms; and,

• Ability to work in a fast-paced environment, manage multiple priorities, and meet tight

deadlines. Languages
IOM’s official languages are English, French, and Spanish. All staff members are required to be
fluent in one of the three languages.
For this position, fluency in English is required (oral and written). Working knowledge of another
official UN language (Arabic, Chinese, French, Russian, and Spanish) is an advantage.
Proficiency of language(s) required will be specifically evaluated during the selection process,
which may include written and/or oral assessments.

Notes
1 Accredited Universities are the ones listed in the UNESCO World Higher Education Database
(https://whed.net/home.php).
Required Competencies:
Values - all IOM staff members must abide by and demonstrate these five values:

• Inclusion and respect for diversity: Respects and promotes individual and cultural

differences. Encourages diversity and inclusion.

• Integrity and transparency: Maintains high ethical standards and acts in a manner

consistent with organizational principles/rules and standards of conduct.

• Professionalism: Demonstrates ability to work in a composed, competent and committed

manner and exercises careful judgment in meeting day-to-day challenges.

• Courage: Demonstrates willingness to take a stand on issues of importance.
• Empathy: Shows compassion for others, makes people feel safe, respected and fairly

treated. Core Competencies – behavioural indicators level 3

• Teamwork: Develops and promotes effective collaboration within and across units to achieve

shared goals and optimize results.

• Delivering results: Produces and delivers quality results in a service-oriented and timely

manner. Is action oriented and committed to achieving agreed outcomes.

• Managing and sharing knowledge: Continuously seeks to learn, share knowledge and

innovate.

• Accountability: Takes ownership for achieving the Organization’s priorities and assumes

responsibility for own actions and delegated work.

• Communication: Encourages and contributes to clear and open communication. Explains

complex matters in an informative, inspiring and motivational way. Managerial Competencies – behavioural indicators level 3

• Leadership: Provides a clear sense of direction, leads by example and demonstrates the

ability to carry out the Organization’s vision. Assists others to realize and develop their
leadership and professional potential.

• Empowering others: Creates an enabling environment where staff can contribute their best

and develop their potential.

• Building Trust: Promotes shared values and creates an atmosphere of trust and honesty.
• Strategic thinking and vision: Works strategically to realize the Organization’s goals and

communicates a clear strategic direction.

• Humility: Leads with humility and shows openness to acknowledging own shortcomings.

IOM’s competency framework can be found at this link.
https://www.iom.int/sites/default/files/about-iom/iom_revised_competency_framework_external.p
df
Competencies will be assessed during a competency-based interview.
Other:
Internationally recruited professional staff are required to be mobile.

Any offer made to the candidate in relation to this vacancy notice is subject to funding
confirmation.
This selection process may be used to staff similar positions in various duty stations.
Recommended candidates endorsed by the Appointments and Postings Board will remain
eligible to be appointed in a similar position for a period of 24 months.
The list of NMS countries above includes all IOM Member States which are non-represented in
the Professional Category of staff members.
Appointment will be subject to certification that the candidate is medically fit for appointment,
accreditation, any residency or visa requirements, and background verification and security
clearances. Subject to certain exemptions, vaccination against COVID-19 will in principle be
required for individuals hired on or after 15 November 2021. This will be verified as part of the
medical clearance process.
Vacancies close at 23:59 local time Geneva, Switzerland on the respective closing date. No
late applications will be accepted.
How to apply:
Interested candidates are invited to submit their applications via PRISM, IOM e-Recruitment
system, by 24 October 2024 at the latest, referring to this advertisement.
IOM only accepts duly completed applications submitted through the IOM e-Recruitment
system. The online tool also allows candidates to track the status of their application.
Only shortlisted candidates will be contacted.
For further information please refer to: www.iom.int/recruitment
Posting period:
From 11.10.2024 to 24.10.2024
No Fees:
IOM does not charge a fee at any stage of its recruitment process (application, interview,
processing, training or other fee). IOM does not request any information related to bank
accounts.
Requisition: VN 2024 611 Head of Social Media (P4) Geneva, Switzerland (59201160) Released
Posting: Posting NC59201161 (59201161) Released