Switzerland Job Openings
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Salomon
Influencer Marketing Manager Executive
FULL TIME
October 15, 2024
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
Job Description
We are looking for our enthusiatic Influencer Marketing Manager Executive!
This person will act as the face of Salomon Winter Sports, representing Salomon with the influential community with a focus on Ski, Nordic skiing and Snowboard.
The main responsibilities of the role will be:
Brand Representation:
- Act as the primary representative of Salomon to influencers, partners, events, federations, and national sports authorities.
- Lead and manage local sports programs, including ambassadors and partnerships.
- Serve as the key contact for ambassadors, coordinating their training and fostering regular contact.
- Develop the ambassador community in key sports epicenters.
- Plan and implement key events, demos, tests, and promotional activities.
- Ensure quality implementation of marketing tools by influencers and ambassadors.
- Manage relationships with vertical media and oversee media plans.
- Execute the local “How to Win” WSE plan, working with key ski resorts to boost presence, influence, and sales.
- Recommend strategies and drive Salomon’s presence at practice and purchase locations in resorts.
- Oversee specialty door activations, including trade programs, tests, and demos.
- Lead consumer-facing events such as community activities, demos, clinics, and partnerships, and be present on-site during major events.
- Participate in the I2C process and provide feedback to HQ/WSE.
- Engage actively in the IMM/Ambassador community, sharing and utilizing best practices.
- Ensure the quality of the Salomon toolbox provided by HQ.
- Track and analyze sports and influencer marketing KPIs.
Qualifications
The ideal candidate will hold a Marketing degree or equivalent and have 3 years’ experience in the specific sports community or overall Marketing environment, strong background of the consumer & influencing area. A knowledge of the Nordic product category is a plus.
Languages: Native in German, fluent in English.
Skills and competencies:
- Process Orientation: the ideal candidate will be able to anticipate needs for new processes and implement these.
- Relationship Building: the ideal candidate will be able to understand other people's motivation and find mutual connections, as well as show good level of sensitivity and nurture stakeholders relationships.
- Innovation: the ideal candidate will study the competitors to understand what improvements are needed to catch-up or surpass their level of performance.
Additional Information
Permanent contract, Full Time
Job located in Hagendorn, Switzerland.
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