Switzerland Job Openings

Ralph Lauren

WHOLESALE DIGITAL BUSINESS DEVELOPMENT SENIOR ASSOCIATE

Plan-les-Ouates

September 23, 2024

Ref #:

W153102

Department:

Business Strategy

City:

Plan-les-Ouates

State/Province:

Geneva

Location:

Switzerland

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

We are seeking a highly motivated and analytically driven Business Development Senior Associate with a focus on assortment analysis and brands performance. This role is critical in identifying new growth opportunities and optimizing existing product assortments by leveraging both internal and external data. The ideal candidate will have a balance between strong entrepreneurial & commercial mindset, proven analytical expertise, excellent interpersonal skills, high affinity for the brand and the ability to turn insights into actionable business strategies. You will play a pivotal role in driving digital business, growing high focus categories while enhancing brand performance.

Essential Duties & Responsibilities

Digital Players Assortment Analysis & Optimization:

Evaluate partners’ brands and category performances across multiple data points to optimize product assortment, identify gaps, opportunities, and underperforming areas
Develop data-driven assortment recommendations tailored to key digital accounts (both Pure Players and Bricks&Clicks), ensuring an optimal mix of products based on consumer demand and market trends
Perform analysis aiming to increase existing assortment coverage across key accounts, balancing core and seasonal product offer to support company strategic goals while catering to customer needs
Monitor sell-out performance across key accounts, identifying early bestsellers and providing insights to drive timely seasonal reorders

Data Analysis & Insights:

Utilize various analytical tools and methodologies (e.g., Excel, BI tools, market research platforms) to drive actionable insights. Present data-driven recommendations to key stakeholders to influence business development initiatives
Conduct competitive benchmarking and analysis to identify untapped opportunities in the market, using insights to inform partner and country relevant assortment strategies
Use internal data, external market research tools, and competitive intelligence to stay ahead of industry trends, customer preferences, and competitor actions to maintain a competitive edge
Build and maintain reports to track performance KPIs, measure business impact, and guide decision-making

Building Relationships with Key Stakeholders:

Build strong relationships both internally and externally and serve as the liaison between digital sales and merchandising teams to jointly curate and refine assortment strategies, ensuring alignment with partner-specific needs as well as with the company growth strategies
Work together with Key Partners to collect, filter, and manage their requests, acting as the voice of the digital channel and maximizing the opportunities across EMEA region
Coordinate workshops working closely with regional sales teams, buying and planning teams to unlock growth opportunities and to jointly identify “white spots”, ensuring that the product assortment is fully aligned with market demands

Experience, Skills, and Knowledge

Bachelor’s degree in Business, Economics, Marketing, Data Science or equivalent preferred
3-5 years of experience in business development and/or commercial roles, sales analytics, assortment planning or a similar position, preferably within wholesale, e-commerce, retail or fashion industries
Entrepreneurial spirit with a proactive approach to finding new opportunities and driving growth
Exceptional problem-solving skills and ability to handle multiple projects simultaneously working with tight deadlines and under pressure
Proven ability to manage, navigate and innovatively interpret complex data both internal (sell in, sell out, sell through, stock, re-order) and external market data (Edited, Statista,.) translating them in actionable insights
Enthusiasm, positivity and team spirit
Strong proficiency in analytical tools such as Excel (advanced Excel is a must), BI platforms (Power BI, Dataiku), and market research tools
Excellent organization, communication, presentation and interpersonal skills, with the ability to collaborate effectively across different teams

Fully proficient in working in English, any other language is an asset
Affinity with the brand and product, knowledge of fashion digital and retail industry trends and dynamics is a plus

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