1) PRINCIPAL RESPONSIBILITIES

• Lead and grow the “FHBP Categories” of Taiwan consumer product licensing business in achieving of annual revenue target.
• Take lead in strategic planning, partnership building, and high standard of execution with licensee and cross-functional teams.
• Ensure licensees have full understanding and are complying with Disney’s business standards.
• Work with licensee and product development team to develop products ride on consumer trend and maximize our portfolio.
• Work with licensee and finance team on target setting, forecast tracking, report collection and contract management.
• Work with marketing team to guide licensee on driving consumer engagement, promotion, and in-store merchandising.
• Play a key role to build and maintain a close relationship and partnership with licensees.

2) DETAILED DESCRIPTION OF ALL RESPONSIBILITIES

Strategic Management

• Develop a business plan to identify priority, issue, growth drivers and action plan.
• Demonstrate deep expertise in the FHBP categories to support licensee to unlock growth through various levers (product, channel, consumers… etc.).
• Identify white space based on data and established markets’ experience to grow new business and maximize the FHBP Categories.
• Work collaboratively with Product Development and Marketing team to provide one-stop solution to licensees.
• Connect with the best practice from global and regional team to inspire local licensee with the new trends and opportunities.

Finance

• Responsible for the assigned licensee target setting and revenue forecast.
• Responsible for collection of royalty statements & reports.
• Responsible for the administration and execution of the contract.

Product Development

• Liaise with Product Development team to ensure products are consistent with category plan and ongoing product quality improvement program.
• Assist where needed licensee’s product / artwork approvals on the system with Product Development team.

Marketing

• Infused with marketing knowledge and creativity in coordination with Marketing Teams to support licensee on consumer engagement, promotion and in-store activations.
• Connect with the best cases and new trend from global and regional team to inspire local licensee.
• Proactively search for consumer trend, new products and marketing campaign to stimulate new ideas for licensee.
• Ensure licensees implement the Disney branding and visual merchandising programs including all appropriate marketing approvals.

Licensing

• Coordinate with DCP ILS Compliance Group to ensure licensees comply with Disney’s labor standards.
• Coordinate with DCP Product Integrity Group to ensure licensees comply with Disney’s quality and safety requirements.
• Coordinate with Product Development Teams to ensure licensees have 100% approvals for all products launched to the market.
• Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
• Ensure licensees complied with Disney brand management guideline and get approvals on the materials for marketing and retail promotions.

5) REQUISITE QUALIFICATIONS AND EXPERIENCE

Education & Training

• University graduate and above, preferably Marketing or Business Commerce.
• Fluent in English speaking and writing.
• Proficiency in MS Word, Excel, and Power Point.

Working Experience

• Minimum of 5 years of experience in the Consumer Products industry, specifically in sales, business development, marketing, or retail management roles.
• Experience in business development within the FHBP industries is a plus.
• Prior experience working in an international company is preferred.

Personal Attributes

• Result-oriented, capable of thriving under pressure in a fast-paced environment.
• Self-directed and proactive, adept at starting things from scratch.
• Creative and agile in finding solutions amidst ambiguity and change.
• Strong interpersonal and communication skills to work with multiple stakeholders.
• Exhibits a positive, energetic, passionate, and can-do attitude.