• Work with line manager to development of Taiwan White Spirits and Strategic Malts’ annual Marketing Plan
• Hold accountability for marketing activities after MBP (Marketing Business Plan) aligned, localize and adapt global growth drivers, or develop new local growth drivers as required
• Accelerates the growth of the brand in Japan through exciting, dynamic growth drivers aimed at target audience
• Drive ATL and BTL comms strategy in building brand awareness and talkability through creative and innovative ideas to ensure brand is at the front of targeted consumer culture
• Build strong collaborative relationships with commercial team and Kirin for growth opportunities and build strong commercial plans that win with customers, consumers and shoppers.
• Lead brand planning to build long term growth and conceptualisation to unlock new opportunities
• Work closely with global and regional innovation team to ensure innovation agenda and pipeline best fit the brand and business growth needs
• Collect, compile, verify, and analyze 1) data on market trends, consumer cultural trends, and competitor activity to identify market opportunities and challenges and 2) data on product performance and customer/consumer feedback to meet customer/consumer needs
• Responsible for budget control and business targets to deliver brand growth for short and long term

• 4+ years’ experience in Marketing in FMCG/Cars/Watch/Luxury products company; a history of working across media, digital, experiential, PR, culture, VIP management is more than welcomed
• Be fluent in English and Mandarin speaking and writing is a requirement
• Experience in strategic penetration to consumer & shopper insight, category trend and competition to develop marketing strategy and execution plan that unlocks growth opportunities
• Excel in various source of data analysis to get solid knowledge of consumers’ social behaviour and insight which could adapt and optimized the performance.
• Holistic abilities and experience at leading credible global brand with large scale of A&P investment on multiple consumers facing media and through- the- line activities as well as a track record of delivering ground-breaking business results
• Successful management of senior partners, resulting in strong and positive outcomes.
• Experience at working with global collaborators to get alignment and collaborate for strategy development and execution plans
• Proven brilliant execution to high standards across various pillars of brand building.
• Strong commercial and numerical savvy with attention to detail

Regular Taipei 2024-09-14