• Lead the development and delivery of our brand portfolio strategy
• The position requires managing relationships with agencies and across functions through influence and negotiation to achieve business objectives
• Specific duties will also include: a) setting long and short term strategic marketing plans; b) providing leadership through developing and executing marketing strategies that will ensure delivery of business targets in product category growth, profitability and market share; c) reviewing the portfolio profitability against set targets; d) managing relationships with advertising, research and media agencies; e) ensuring product pricing is competitive and consistent with profitability targets, and communicating with Diageo colleagues regionally and globally to ensure consistency on brands and in order to leverage knowledge from global experiences.

• Oversee marketing initiatives and activities for single malt portfolio and other spirits in Taiwan
• Identify and develop growth drivers for brands, build the marketing agenda, and develop the annual marketing plan to drive growth across brands
• Drive and lead all strategy and GAME plan development which aligns regional and market resource behind plan
• Develop local brand activation plans and ensure excellence in execution against brand parameters
• Ensure brand initiatives are on track, identify major brand issues and drive for resolution, track brand equity
• Work with regional innovation team to come up with innovation pipeline to sustain Single Malt category growth
• Coach and develop junior marketers’ marketing capabilities through DWBB and on job training

• A minimum of 10 years of experience in brand management/ marketing, ideally in FMCG or luxury sector. Experience on international spirit is a plus, but not a must
• Great passion in the imported spirits category and brands, and the lifestyle it represents. Passionate on quality lifestyle is a plus
• Experienced at briefing and managing advertising and other resource agencies. Experience of through- the- line activity planning and execution
• Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
• Experience of using key financial measures of a brand and experience of budget planning and management
• A good team leader but also a good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams
• Mandarin native speaker, with excellent English in both written and spoken is a must

• Inability to comply with ethics and DMC
• Lacks flexibility and maturity to manage relationships at different organizational levels
• Lack of strategic thinking and evaluation skills
• Weak commercial understanding
• Lack of understanding of critical drivers within a profitable business model
• Weak project management skills
• Lack of consumer understanding
• No ability to influence a team and key stakeholders
• No ability to manage and work with 3rd party agencies

Regular Taipei 2024-09-18