Job Purpose

The Asia Marketing Team manages BBC Studios leading international and multi-format brands as well as a portfolio of channels and streaming services including BBC Earth, BBC News, BBC Lifestyle, BBC First, CBeebies and BBC Player.

The Senior Marketing Executive (Taiwan) is responsible for end-to-end campaign delivery and affiliate service in Taiwan, Hong Kong and Macau, ensuring that we deliver highly impactful marketing campaigns and high-quality affiliate care service in an integrated, timely, and effective manner. The candidate will also be responsible for supporting marketing activities associated with the BBC’s brands in these markets.

Key Responsibilities and Accountabilities

Campaign Delivery

• Responsible for developing and executing marketing plans in line with the overall portfolio marketing strategy for Taiwan, Hong Kong and Macau markets.
• Work collaboratively with Marketing, Programming, Insights, Creative, and Communications teams to deliver 360° marketing campaigns.
• Develop campaign briefs for all deliverables.
• Review and assessment of creative response to brief.
• Review of media plans for campaigns, and assess suitability against campaign briefs.
• Take lead on the delivery of all creative assets in response to campaign brief, and responsibility for overall delivery.
• Develop and execute events.
• Support brand and marketing activities under the BBC’s portfolio.
• Responsible for the necessary compliance of all marketing and communications activity, following BBC editorial guidelines and brand guidelines.
• Manage cost centre and budget tracking.

Affiliate Service

• Manage relationships with key affiliates and partners.
• Act as the first contact window for enquiries in Taiwan, Hong Kong and Macau.
• Provide assets to affiliates and partners in a timely manner.

Scope & Impact
The Senior Marketing Executive will work closely with the marketing teams across the region to deliver marketing activities to the highest quality, on time and to budget.

Strategic Planning & Decision Making
The Senior Marketing Executive will receive direction from the Head of Marketing, and will be encouraged to work proactively and independently with the wider team within the parameters of their role.

Relationships
Internal departments, external agencies, suppliers, affiliates and partners – both Asia and Overseas.

Knowledge, Skills, Training & Experience

BBC Studios is an exciting business currently in growth phase. Timelines are often very flexible and market demands change quickly. The Senior Marketing Executive must therefore be able to work independently in a fast-paced, deadline-sensitive environment and must be adaptable, work well under pressure and be receptive to change in the workplace.

Essential

• At least 4 years’ experience or more in marketing (covering events and campaigns management, digital and social media), preferably within a TV or media environment.
• Effective Mandarin and English writing and speaking communication skills, with good presentation ability.
• Independent, with exceptional planning and organisational skills, highly efficient with an excellent eye for detail.
• A creative, problem-solving mindset.
• A positive outlook, work well as part of a team as well as being able to work independently.
• Able to build and maintain good relationships with all stakeholders, both internal and external and maintain clients’ relationships.
• Strong project management skills, with the ability to lead collaborations across departments.
• Confident with stakeholder management within a complex matrix environment.
• Aware of developments in the field of marketing and technology/digital trends.

General

• Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
• Comply with the BBC’s policies on diversity and apply the principles of the policy when carrying out the role.
• Contribute to making BBC Studios a good place to work, attracting and motivating the best people.

Education/Skills

• Proficient Microsoft office skills
• Proficiency in Mandarin and English (Speaking and writing)
• Knowledge of the media industry highly advantageous
• Marketing degree preferred but not necessary

Job Impact

Key measures of success:

• Events and consumer marketing campaigns and assets delivered on time and on budget
• Demonstrated collaborative approach
• Positive stakeholder feedback