We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.


We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.


Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.


Main responsibilities

• Implement global training solutions and service packages for importer partners and bodyshop organizations, based on Asia Pacific regional and market requirements (Technical + bodyshop consultancy, internal + external).
• Implement refinish coatings product and color services training packages for targeted Asia Pacific markets (e.g., ASEAN, India, Korea).
• Implement the bodyshop consultancy program in targeted Asia Pacific markets.
• Support product demonstrations at the bodyshop, during the tender process, and at new product launch events.
• Engage with the market to understand needs and share insights with the internal commercial team and technology team responsible for importer business.
• Identify training needs for products, colors, and bodyshop consultancy for importers.
• Implement development plans for external Primary Trainers at importers, including coaching guidelines on best practices and educational methods aligned with the curriculum. Follow the guidance of Regional Trainer from Global Technology Application team.
• Implement technical skill development solutions for all customer-facing technical staff (e.g., distributors, importers, and third-party service providers) to create a scaling effect of technical field know-how, enhance efficiencies, maintain the One Voice Policy in Asia Pacific markets, and ensure effective use of products and solutions.
• Continuously develop general knowledge of relevant markets and attain exceptional skills in product and process information, technology, and knowledge transfer methods (didactics).

Qualifications

• Education: Technical college, vocational school or above.
• Exceptional written and oral, presentation and communication abilities in English, other Asian language skills a plus.

• Formal educational accreditation in refinish paint application or refinish trade qualifications.
• Minimum of 5 years experience in a related automotive refinish Technical Training role.
• Formal educational accreditation in “Train-the-Trainer” qualifications.
• Ability to manage through a matrix organization.
• Ability to work autonomous and responsibly according to main tasks and objectives.
• Equip with customer centric mindset, good at communication especially with both internal stakeholders and customers.
• Expertise with Microsoft Office products.

Work location

• Bangpoo, Samutprakan

BASF has been present in Thailand for more than 50 years. The company offers a wide range of products and solutions to support almost all the key industries in the country, including Agricultural Solutions, Intermediates and Process Catalysts, Monomers, Petrochemicals, Coatings, Dispersions and Resins, Performance Chemicals, Care Chemicals, Nutrition and Health, and Performance Materials. BASF in Thailand was established in 1966 and maintains its head office in Bangkok. It operates three production sites in Samutprakarn, Chonburi and Rayong, an Automotive Coatings Technical Competence Center, and a Performance Materials Technical Development Center in Samutprakarn. In 2023, BASF posted sales of €570 million to customers in Thailand and had 625 employees as of the end of the year. Further information is available on www.basf.com/th.