• Lead market share analysis, projection, and opportunity identification. Develop weekly and monthly market share reports. Provide actionable insights and recommendations based on category analysis to contribute to market share growth.
• Support NPD launches and commercial strategy development. Develop product distribution strategies by channel.
• Create and propose recommended planograms for MT and TT channels. Ensure planogram adoption and increase share of shelf.
• Collaborate with research agencies (Nielsen IQ, HATCH C-Smart, etc.). Utilize data analysis tools to derive actionable insights and recommendations.
• Engage with internal stakeholders (Leadership, Sales, Marketing, Finance) and external partners (retailers, research agencies). Build strong relationships and influence category strategies.
• Contribute to market share growth by providing actionable insights and recommendations. Propose budget decisions for shopper data and research.

• Bachelor’s degree or Master’s Degree in Marketing, Business Administration, Economics, or a related field.
• At least 5 years of experience in category management, trade marketing, sales, or a related role, preferably in the FMCG or alcohol beverage industry.
• Strong data analytical skills with proficiency in handling data from sources such as Nielsen IQ, HATCH, and C-Smart.
• In-depth knowledge of category management principles and retail channel dynamics.
• Excellent communication and presentation skills, capable of creating compelling selling stories and strategic recommendations.
• Ability to collaborate effectively with internal teams and external partners to drive category development initiatives.
• Mathematical aptitude and a passion for data analysis.
• Flexibility and willingness to work extended hours due to market data release timelines.

Regular Bangkok 2024-08-27