Job description

Main Tasks:
Sales & Retail

• Develop tools for a daily business in the stores and in collaboration with Swatch HQ.
• To grant objectives achievement in term of turnover and profitability in the stores.
• Analyze sales and KPI’s in order to maximize the store performance
• Control and supervise with HR BP the turnover of employees and develop action plan
• Preparing Sales forecast according to the budget/commercial targets in the country per store and employee
• Supervise & Implement actions of turnover of sales, operations strategies to maximize growth potential for the retail business.
• Creates reports to use on a daily business.
• To implement rules and procedures according to retail guidelines from Swatch HQ.
• Help to identify new business opportunities for retail division by detecting potential new store locations across the market and to let approve by Swatch HQ.
• Establish Retail expense budget for the country
• Closing non-performing Stores.
• Relocation of wrong located Stores.
• Now opening selective strategic Stores.
• Responsible to develop a database with existing clients to maintain good business relationships and new ones in collaboration with marketing activities.
• Evaluate competitive challenges for the brand and identify opportunities for growth and profit enhancement.
• Responsible for hiring of the retail area manager, store managers in cooperation with Brand Manager, Human Resource Manager Swatch and HQ (HR).

Marketing, PR, Retail Design:

• Plan and execute local events in a store, promotions and point of sale activities in order to increase sell through levels.
• Respecting brand identity, while ensuring that brand image and position were properly maintained in the stores in line with Swatch HQ
• Supervises the proper use of merchandising material in line with Swatch HQ VM Guidelines in close collaboration with VM.

Human Resources

• To overview personnel planning
• Provide continuous on-site coaching and development opportunities for Area Retail Managers.
• Monitor & improve Area Retail Managers performance through quarterly appraisals (against business plan & personal objectives) and ensuring corrective action plans in place.
• Assess Area Retail Manager and provide all effort to resolve problems through visit and ensuring effective communication with all team members on the visit.
• First point of contact for Area Retail Manager.

General responsibilities:

• Responsible for the Retail budget in collaboration with Finance Dept. in the country.
• Responsible for the Reporting’s in collaboration with controlling in the country lead Area Retail Manager and ad hoc also Store Manager Meeting.
• Informs the Brand Manager of all and every extraordinary or irregular points and elements in the field of his/her responsibility.

Leadership:

• Weekly meeting with Area Retail Manager
• Evaluate weekly market visit reports
• Establish a SWATCH spirit within the Retail organization (efficiency, unity, cooperation).
• Assess team performance and provide constructive feedback to support skill development.

Professional requirements