up to AED 12,000

Full Time, Fixed Term

Immediate Start

30 November 2024

We are recruiting a Parent Experience Executive for Ranches Primary School to join the team immediately. Ranches Primary School opened in September 2015 with 45 children and has grown into a busy, vibrant Primary school of more than 1000 pupils. Parents who entrust our school with their children do so based on the dedication of our staff to the well-being and academic progress of our pupils and the commitment of our school to being a true community school.


The Parent Experience Executive plays a vital role in our school community, serving as a point of contact for parents and families. This role is responsible for delivering exceptional communication and support, enhancing the overall parent journey, and ensuring all interactions reflect our commitment to excellence. The successful candidate will support the admissions team and SLT with communication strategies and various initiatives.


The role requires building and maintaining relationships with families to ensure satisfaction and retention. An in-depth understanding of the school’s activities, events, and policies is essential to effectively promote the school’s profile.


Key Responsibilities:

• Customer Experience Champion
• Provide essential support to the SLT in coordinating communications related to school events, parent engagement strategies, and initiatives.
• Maintain proactive and responsive communication with parents through various channels (email, phone, in-person), ensuring parents feel valued and supported.
• Assist in planning and executing school events that foster community engagement, working closely with the admissions team and SLT.
• Gather and analyse feedback from parents to identify areas for improvement and enhance communication effectiveness.
• Maintain thorough records of all parent interactions in the CRM system to support personalised communication. Champion data maintenance using ISAMS and be able to support ISAMS training and communication.
• Collaborate with the compliance team to ensure all parent communications align with regulatory requirements.
• Ensure continuous support and communication with families throughout their admissions journey.

Operational and Administrative Support

• Collaborate with the SLT on retention strategies and work as a community link, ensuring parents are well-informed about school life.
• Liaise with the SLT for assessment and tour coordination and assist with re-enrolments.
• Ensure accurate tracking and management of prospective and current student data in the CRM and school management systems.
• Work with the marketing team to promote newsworthy stories celebrating the school’s achievements.
• Coordinate onboarding for new students, ensuring introductory communication is timely and informative.

Community Engagement:

• Maintain a thorough understanding of the school's programmes, policies, and culture to effectively communicate with prospective families.
• Support the organisation and delivery of school events, enhancing the school's profile and engagement with both internal and external communities.

Enrolment and onboarding:

• Support the enrolment process, from accepting offers to collecting documentation and ensuring compliance, making every family's transition into our community as smooth as possible.
• Coordinate onboarding for new students, ensuring all introductory communication is timely, informative, and up to date. Action emails for future enrolled families, keeping them informed and excited about joining the school community.
• Uphold the highest standards of communication and operational efficiency in all interactions with families, from initial inquiry to ongoing engagement.

General Responsibilities:

• Embody and model the school's values in all communications and interactions, fostering an environment of kindness, fairness, and ethical conduct.
• Adhere to and actively support safeguarding policies and practices, demonstrating a steadfast commitment to the safety and well-being of our students.
• Respectfully maintain professional confidentiality and follow all school policies and guidelines.
• Pursue professional development opportunities and contribute to the overall positive atmosphere of the school community.

What we’re looking for:

• Diploma or Degree level qualification
• Candidates with a degree in any discipline or a degree in Education preferred.
• Good knowledge & level of understanding of UK curriculum schools and KHDA regulations
• Ability to roll out a school communication plan.
• Efficient time management and effective use of work resources and the ability to prioritise demands for duties with deadlines for completion.
• Excellent Inter-personal skills, a positive personality with lots of energy
• Motivation, curiosity, and intellect to glean and understand key information about the Company’s activity and commercial intentions.
• Attention to detail is a must.
• Ability to present documents in an accurate and professional manner.
• Ability to organise work activities according to priorities and meet deadlines.
• Demonstrates experience to work effectively within a team and independently.
• Excellent written and spoken communication skills and presentation.
• Committed to achieving the goals and objectives specified for the team.
• Computer Literacy: an effective user of Microsoft Office: Word, Power Point, and Excel; skilled in CRM and ISAMS
• Outstanding time management and organisation skills
• Result oriented and driven by successful outcomes.

If you are driven by challenge and aspire to make a lasting impact, we invite you to apply and be a key player in shaping the future of the Ranches Primary School.


The school reserves the right to interview and appoint strong candidates before the official closing date, and therefore we would encourage candidates to apply early in the process.


Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 5 years.