Job Title: Senior Marketing Manager (LUXURY REAL ESTATE)
Company: REEF Luxury Developments
Location: Dubai, United Arab Emirates
About REEF Luxury Developments:
REEF Luxury Developments is a premier real estate company specializing in the development of high-end, luxury properties in Dubai, UAE. With a commitment to excellence, innovation, and distinction, REEF stands at the forefront of the luxury property market, delivering projects that blend sophistication, quality, and contemporary design.
Position Summary:
The Senior Marketing Manager will play a pivotal role in shaping and executing the marketing strategy for REEF Luxury Developments, enhancing brand visibility, and driving lead generation efforts in a highly competitive luxury real estate market. This role demands a strategic and results-oriented marketing leader with extensive experience in the Dubai real estate industry, capable of delivering impactful marketing campaigns that resonate with high-net-worth individuals and investors.
Key Responsibilities:

• Strategic Marketing Leadership: Develop, implement, and oversee the comprehensive marketing strategy aligned with REEF’s business objectives, focusing on branding, positioning, and lead generation in the luxury real estate segment.
• Brand Management: Elevate and manage REEF’s brand image to ensure consistent and engaging messaging across all marketing channels, building brand equity and establishing REEF as a leader in luxury real estate.
• Campaign Development & Execution: Lead the planning and execution of innovative, multi-channel marketing campaigns, targeting high-net-worth individuals and prospective buyers locally and internationally.
• Digital Marketing & Content Strategy: Oversee digital marketing initiatives, including SEO, SEM, social media, content marketing, and website management, to maximize online visibility and engagement.
• Market Research & Analytics: Conduct in-depth market research to identify industry trends, competitor activities, and customer preferences, leveraging data-driven insights to refine marketing strategies.
• Lead Generation & Nurturing: Implement targeted lead generation strategies that drive qualified traffic, enhance customer acquisition, and foster long-term client relationships.
• Budget Management: Develop and manage the marketing budget effectively, ensuring optimal ROI across all marketing initiatives.
• Stakeholder Engagement: Collaborate closely with sales, development, and design teams to ensure alignment on project branding and marketing activities, and engage with external agencies for campaign support.
• Public Relations & Events: Lead PR efforts and organize high-profile events, property launches, and exhibitions to elevate REEF’s brand presence in the luxury real estate market.

Qualifications and Experience:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Experience: Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior marketing role within the real estate sector in Dubai, focusing on luxury properties.
• Industry Knowledge: Extensive understanding of the Dubai luxury real estate market, target demographics, and competitive landscape.
• Digital Marketing Expertise: Proven track record in digital marketing, content creation, social media strategy, and brand management within the real estate industry.
• Analytical Skills: Strong proficiency in data analysis, campaign performance metrics, and market research tools.
• Leadership: Demonstrated experience in leading, mentoring, and motivating high-performing marketing teams.

Key Competencies:

• Strategic Thinking
• Creative Vision and Innovation
• Strong Analytical and Decision-Making Skills
• Exceptional Communication and Presentation Skills
• Ability to Work in a Fast-Paced, Dynamic Environment
• High Attention to Detail and Quality Standards

Benefits:
- Competitive salary package with performance incentives
- Opportunities for professional growth within a dynamic and fast-growing organization
- Exposure to high-profile luxury projects and industry-leading professionals
If you are a visionary marketing professional with a proven record in the Dubai luxury real estate market and are ready to make an impact at REEF Luxury Developments, we invite you to apply and be part of our journey in creating iconic properties in Dubai. You can share CV to cv@reefdevelopments.ae.
Job Types: Full-time, Permanent
Pay: Up to AED20,000.00 per month
Application Question(s):

• Can you join immediately?

Experience:

• Real Estate Marketing: 10 years (Required)