Job ID: 2600
Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle; United Kingdom-England-London


Position title: International Brand Manager – Yankee Candle
Location: Manchester area (Cheadle) or London (Hammersmith), UK
Reports to: Senior Regional Marketing Manager
Contract type: Permanent, hybrid working system


Your Role & Team in a Nutshell
As an International Brand Manager, you will lead the Home Fragrance brands (Yankee Candle®, Home Inspiration®, Wood Wick®, Chesapeake Bay Candle®) across EMEA and APAC regions. You will drive consumer demand and market share through deep consumer, product, and market understanding. Your main focus will be on adapting and implementing global brand strategies, managing international assortments and pricing, and ensuring brand consistency.
You will work independently, while being a member of Regional Marketing Team of five.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.


Your Key Responsibilities:

• Build annual brand marketing and business plans aligned with P&L goals and regional priorities.
• Leverage data and ROI mindset to select key projects and initiatives.
• Understand consumer insights and partner with global brand teams to support business strategies.
• Develop and activate insight-led brand positioning to drive growth.
• Deliver revenue and profit targets by executing key initiatives on time and in full.
• Manage international portfolio assortment, including localizing new product development and launches.
• Use analytics to inform innovation pipeline and improve market assortment.
• Execute international brand, distribution, and merchandising strategies.
• Adapt global selling stories and commercialization plans.
• Develop and execute consumer communications adapted from global strategies.
• Lead pricing and promotional strategies; analysing plans to recommend enhancements.
• Monitor brand performance and adapt strategies as needed with global brand and local teams.
• Conduct in-market store checks quarterly and lead SKU Health Check processes.

What You’ll Need
Minimum:

• Degree in Business Management/Marketing or related fields.
• Significant experience in brand management and/or marketing, incl. successfully launched new products from concept to market success in an international company, preferably in FMCG or CPG (Consumer Packaged Goods).
• Fluent in English (written & spoken).
• Willing to travel domestically 20% of the time.

Your advantage:

• Proven ability to translate marketing objectives into comprehensive, multi-channel strategies and plans.
• Skilled in recommending and managing pricing strategies to maximise value.
• Experienced in diagnosing business performance using market data (e.g., Nielsen, Circana) and other POS/shipment data systems.
• Proficient in leveraging consumer insights and analytics to drive brand leadership and sales.
• Understanding of cultural differences

What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to Linked In Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Service Anniversary Program – recognition of milestone service anniversaries and birthdays
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster Diversity & Inclusion
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?
If so, please click on “Apply Now” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial phone interview.


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