Three questions…

• Are you ready to take your B2B marketing career to the next level?
• Are you a data-driven marketer with a creative flair?!
• Would you like to join a dynamic team and unleash your analytical and creative potential?

The Role
This role offers a unique opportunity to combine your love for analysing numbers and data with your creative skills in writing ads and designing landing pages. As our Paid Search Executive, you will be instrumental in driving lead generation and revenue growth by optimising our PPC campaigns.
What will the role include?
The marketing team are responsible for generating high quality leads for the business. This is done through a variety of methods including online and offline marketing, this role focuses purely on the online lead generation through digital methods which includes PPC and paid online marketing.
In the first few months, you'll receive comprehensive training in all aspects of online marketing, with a particular emphasis on PPC. Our fast track inhouse training program will provide you with all the knowledge and support you need to excel, including in-depth training in Google Ads and other relevant tools.
Once trained, you’ll be at the forefront of our PPC strategy, testing new ideas and refining our conversion rates. While your focus will primarily be on Google and Bing Ads, there is also room for you to explore new ad campaigns on social media platforms and through remarketing.
If you’re passionate about B2B marketing and eager to receive comprehensive training in all aspects of paid search that will ensure you are the very best Paid Search Executive you can be, then this could be the perfect opportunity for you.
Fast Track PPC Training Program
This role will include completing our inhouse fast track PPC development program, with set milestones to be achieved at month 6 and month 12. In the first few months, you'll receive comprehensive training in all aspects of online marketing, with a particular emphasis on PPC. Our in-house training program delivered by our inhouse team and by our external trainer specialising in PPC, will provide you with all the knowledge and support you need to excel, including in-depth training in Google Ads and other relevant tools.
Responsibilities
Within this role some of the key things you will be responsible for are:

• Following internal training you will be expected to take responsibility for executing our PPC marketing strategy.
• Offering support and guidance to team members where online paid search requirements are concerned.
• Report on a daily, weekly, and monthly basis to monitor KPIs and be able to answer the ‘why’ for online performance.
• Ensuring that your online marketing plan is executed to meet the set targets.
• Reporting on the activity, spend and results of your marketing activities and PPC plan.
• Actively seeking out opportunities for driving growth and efficiencies.
• Planning, executing, and evaluating tests across Google and Bing Ads and report back on success.
• Supporting the marketing with logging inbound leads.
• Continuing personal development through monthly training.

Skills & Experience
The ideal candidate should bring:

• At least 2 years’ experience working on lead gen or B2B marketing.
• Knowledge of Google Ads, Bing Ads and potentially other platforms like Linked In Ads.
• Proficient in using tools like Google Ads and Analytics, Excel or data visualisation software to analyse campaign performance.
• Google Ads Certified – or willing to become certified.
• Knowledge of GA4 – or willing to learn.
• Good understanding of landing page design and conversion rate optimisation (CRO).
• Strong writing skills to create compelling ad copy.
• Excellent PC skills (use of Excel (Advanced), Word, Power Point).
• Be a confident communicator, comfortable working both independently and as part of a team.
• Passionate about learning performance marketing with excellent analytical abilities and ready to learn and develop your current skills.
• Keeps up to date with SME industry trends and changes/updates to Google and Bing Ads.

So, who are we?
The HBP Group is the number one choice for many businesses across the UK looking for reliable, award-winning business technology. Providing a range of services including local IT Support accounts software and EPOS solutions. We offer our customers a range of the best market-leading products and services to streamline complex business processes and increase efficiency. We have 3 offices including our head office in Scunthorpe, an office in Hull and another office in Peterborough.
Why work for us?
Here at the HBP Group we are passionate about our business and our customers, and believe our people are our most valuable asset. Driven by our commitment to creating a great place to work for all our staff, we are always looking for ways to improve our employee experience.
Accredited to The Living Wage Foundation, we are a Real Living Wage Employer and this year we were awarded Best Companies "One To Watch" accreditation. However, we’re not going to stop there and are focused on achieving 3 Star “World Class employer to work for” accreditation in the future.
That’s why it’s a great time to join The HBP Group… As we continue our successful journey with exciting and achievable growth plans, we want to focus not only on our overall commercial objectives but creating a great working environment for our staff to thrive.
So, on top of the normal benefits, we think some of the amazing reasons to join us are:

• 28 days of holiday, plus bank holidays = 36 days holiday total! – Prorated for part time employees.
• Option to sell back holiday*
• Salary Sacrifice Pension Scheme*
• A pro-active team of staff who organise regular social events and sporting activities – This includes a Mid-Year and Year End Appreciation Party. We also have a number of themed office days including for Pancake day and also to support our chosen charity
• A friendly inclusive environment across the whole office – we really are a great bunch!
• Enhanced Maternity Pay *
• Enhanced Paternity Pay *
• Enhanced Bereavement Leave, with our “Time to say goodbye leave”
• Free lunches
• Casual business dress code (with option to choose from our free workwear wardrobe selection)
• Christmas Thank You Bonus *
• Support and guidance from your very first day!
• Tailored Training Plans to support success in your role.
• Personal Development Plans to support career advancement.
• On-site parking
• Company Sick Pay *
• Wellness activities

* Length of service / eligibility criteria
If you think you fit the description above and you like the sound of what we have to offer…then this could be a great opportunity for you to join a growing, well-established business and progress your career.
Please follow the link below to apply:
https://hbpgroupuk.bamboohr.com/careers/45?source=a WQ9MTA%3D
Closing Date: 31/10/2024
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted.
Job Types: Full-time, Permanent
Pay: £25,000.00-£30,000.00 per year
Experience:

• lead gen or B2B marketing?: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Kingston upon Hull, HU13 0EY