Paid Search Specialist - Sport Travel - United Kingdom Job Openings

United Kingdom Job Openings

Destination Sport

Paid Search Specialist - Sport Travel

Manchester

FULL TIME

October 24, 2024

Paid Search Specialist
Sportsbreaks.com
This is a hybrid role based in our Manchester office with flexibility for homeworking, so you must live within a commutable distance.
January 2025 start date.

Sportsbreaks.com is a new customer brand formed in 2019 offering unforgettable sports travel experiences, for fans by fans. We offer ticket-inclusive products to many of the world's top sporting events. Despite being a new company, our team has a wealth of knowledge and an outstanding reputation in the sports travel industry having worked for over 15 years for the successful Thomas Cook Sport until the wider Thomas Cook brand went into administration in 2019. Sportsbreaks.com is part of Destination Sport Group, a global sports travel business based out of the United Kingdom.With an experienced team of sports fans, Sportsbreaks.com understand what supporters want from a sports trip, enabling us to create experiences that meet and exceed fan’s expectations.

Our new Paid Search Specialist will plan, deliver and optimise paid search activity for Sportsbreaks.com, focusing on driving growth in priority areas, working within budget, and returning strong ROAS on all campaigns. The role will also require the candidate to have a solid understanding of user experience best practice and search engine optimisation. Identifying areas of improvement on the site, and driving continuous conversion rate optimisation across paid and organic search.

Responsibilities:

Understand our buyer personas, competitors, and have a deep understanding of what drives search intent for our products
Have a detailed understanding of our products and services and how these fit with our audience base
Plan, execute, and optimise PPC campaigns on Google Ads, Bing Ads, and other platforms
Conduct keyword research, set up ad groups, and write compelling ad copy to attract potential customers
Monitor and analyse campaign performance on a daily basis, reporting performance back to the business and being accountable for the results
Manage and optimise budgets to maximise ROAS
Own the AB testing plan for all paid search activity
Stay up-to-date with industry trends and platform updates to ensure campaigns are following best practice
Work alongside wider marketing team & assist with ad hoc projects & campaigns

To be successful within this role, our ideal candidate will:

Be educated to degree level in a relevant industry i.e., marketing, media, or creative industries
Have paid search experience for a brand, agency, or sports organisation
Possess an understanding of (and interest in) sports business and the travel industry
Be Google Ad's certified (not essential but highly advantageous)
Have a base knowledge of user experience, search engine optimisation and conversion rate optimisation
Be confident in managing a campaign end to end starting from initial brief
Experience in using AB testing tools such as VWO
Experience in heatmap and survey analytical software such as Hot Jar
Experience in funnel analytics using software such as Google Analytics
Be confident in understanding & managing campaign budgets
Have a curiosity to always be optimising activity, regardless of current performance level
Have a positive outlook and the ability to be comfortable with change
Be passionate about both the analytical & creative sides of marketing
Have a desire to keep learning
Have strong copywriting skills
Have a sharp eye for detail – it’s the little things that matter
Have a data-driven approach to digital marketing
Have strong organisational and planning skills
Have a willingness to embark on occasional domestic and international travel for work purposes

So, if this sounds like the opportunity you’ve been looking for then please get in touch, we’d love to hear from you!

We regret to inform you that this job opportunity is no longer available as it has expired

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