About the role:

What you will be doing:

• Managing all inbound comments with appropriate responses and escalations
• Community management to foster relationships and advocacy within social audiences
• Strategically proactively CM across wider network of trending and relevant content
• Posting and scheduling all content
• Moderating Facebook, Pinterest, Twitter, Instagram etc… via Sprinklr and Trust Pilot.
• Helping to plan the monthly content calendars
• Helping to develop copy to support our visual content
• Participating in creative brainstorms alongside the Social Media Manager, Art Director and Social Strategist
• Sourcing and collating relevant UGC content to map out into monthly calendars
• Having a great understanding of social channels and trends
• Staying up to date with updates and changes across the social platforms and communicating these to team members
• Support SMM in keeping the content and cultural calendar up to date
• Using tools (such as Sprinklr, Dragonfly AI, Pencil and GWI) and platform insights to extract data; conduct advanced data analysis to derive actionable insights and recommendations, driving continuous improvement – trends and patterns.
• Have a strong knowledge of industry benchmarks for reach, engagement, sentiment etc
• Regular social listening to look for opportunities to respond to and lead conversations
• Working directly with clients to help the team deliver reporting, share ideas, take feedback and discuss updates
• Building relationships with your clients by part taking in regular meetings and delivering exceptional insight.
• Liaising and working with paid media and C&E agencies to ensure content is optimised and considered across all channels
• Supporting the social media manager and social strategist with campaign planning
• Weekly performance optimisations and actionable recommendation across organic and paid socials.
• Support SMM with quarterly PCAs – collate data across all analytics platforms to help form a clear and conclusive story
• Be proactive in seeking out and optimising content in alignment with channel updates and trends (visuals, audios, memes, pages, celebs)
• Identify and leverage reactive content recommendations; timely and actionable approach
• Mentor other CMs providing guidance and development opportunities within CMing field.
• Develop and implement crisis management plans for social media, leading the team through high-stakes situations with effective comms strategies.
• Make critical decisions, with support and guidance of SMM, regarding brand reputation management and escalation protocols.
• Partner with SMM and Strategist to pilot new platforms and creative formats.
• Oversee the integration and optimisation of organic to paid asset recommendations.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Someone who loves social media and wants to grow within this field as part of their career
• Has established a strong track record in social media and is looking for their next step up
• Is comfortable working in busy environments with many projects on the go at any time
• Must have flawless written English including punctuation and spelling
• Someone who loves the pace of digital change and innovation
• Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends
• Follows influencers across a range of passion points and platforms
• Good understanding of which content, formats and platforms drive which outcomes
• Good understanding of people's behaviour on social media across different platforms
• Must be highly analytical with a 'measure and optimise' approach to content creation
• Well organised with good time management, and is comfortable working on a range of tasks and projects at once
• Good verbal communication skills
• Ideally someone who has an interest in spirits and alcohol trends
• Experience with social listening and social management tools
• Someone who is motivated to work hard and learn from the best
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role