United States Job Openings
Gannett
Social Advertising Manager
November 14, 2024
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The Social Ads Manager is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
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Proactively contact project stakeholders and keep them informed throughout the campaign build process.
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Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
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Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success.
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Work within multiple systems and vendors to launch campaigns.
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QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
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Own the campaign launch process end-to-end.
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The Social Ads Manager is responsible for regularly reviewing and tuning all campaigns within their book of clients.
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Perform monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders.
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Make targeting, bidding, and creative changes as needed to ensure campaign success.
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Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.
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Keep the campaign information up to date within the project management systems.
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Ensure spend data is regularly updated within the platform.
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Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.
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The Social Ads Manager is tasked with providing exceptional customer service to internal and external project stakeholders.
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Provide prompt and professional communication about accounts.
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Scope problems and provide clear dates of completion for tasks.
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Proactively communicate campaign problems and successes to stakeholders.
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Closely monitor and improve stakeholder relationships.
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Organize support resources when needed to resolve campaign problems.
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Manage daily workflows to ensure all tasks are completed within department SLA’s
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The Social Ads Manager is tasked with being the subject matter expert on all their campaigns.
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Develop comprehensive analysis of currently running campaigns.
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Highlights – what is performing well with the campaign?
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Lowlights – what areas of the campaign need improvement?
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Insights – what strategic recommendations and context can be given about the account?
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Leverage additional analytic tools when needed.
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Understand and implement analytic technologies such as tracking pixels, UTM strings, and conversion monitoring systems both proprietary and 3rd party.
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Go beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program.
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Be able to recommend budget increases and additional marketing tactics strategically and quantifiably within Locali Q’s portfolio of media products.
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Produce ad-hoc reporting and client presentations.
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Maximize budget utilization for all accounts with an average utilization rate of at least 90%.
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Launch campaigns within 7-10 business days.
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Regularly monitor campaigns at 7-, 15-, and 21-day intervals.
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Performing deep dive campaign analysis every 30dayswithin a campaigns cycle.
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Document this analysis within project management systems.
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Communicate insights to project stakeholders.
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Prevent any credits owned to clients due to campaign errors.
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Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.
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Produce end-cycle reports within 2 days of cycle completion.
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Provide highlights, lowlights, and insights for all campaigns.
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Delivery reports to DMC/ME’s.
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Follow daily workflow procedures.
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Check the Sales Force ticketing queue, Corp Portal performance reports, and write statuses.
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Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses. #LI-REMOTE
#LOCALi Q
#LI-LL
The annualized base salary for this role will range between $43,000and $65,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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