Site Name: Vietnam - Ho Chi Minh City
Posted Date: Oct 29 2024
Job Purpose:

• Lead marketing for Adult product portfolio to create new businesses and enhance franchise value to the company.

• Manage portfolio life cycle from strategic planning to tactical activities planning & implementation across key accounts and channels.
• Lead marketing activities for critical launches over the next 3 years.
• Manage product demand analysis and forecasting accuracy processes under the responsibility.
• Management of marketing team, interaction with field teams and engagement of the key internal and external key stakeholders.
• Collaborate closely with Commercial Channel directors and Marketing head to provide input into strategic direction.
• Drive leadership and winning mindset across teams. Build GSK reputation with external stakeholders.

Key Responsibilities:

• Co-create brand strategy and integrated campaigns with global vaccines and regional teams.
• Orchestrate all activities that have been implemented across channels and key accounts to ensure end to end brand management.
• Ensure achievement of profitability targets for the brands by implementing marketing plans to drive uptake of the GSK adult portfolio with proper budget management across channels.
• Manage forecasting process for defined portfolio or assets. Develop brand Long Range Forecast taking into considering market development opportunities.
• Engage with EE and Key groups to ensure deep insight and respond to HCP needs.
• Collaborate with local medical and field teams to support HCP advocacy programmes.
• Be responsible to search business opportunities demonstrating growth mindset and vision of 1-3 years.
• Feed Global and regional teams regarding HCP, competitor and market insights.
• Robust understanding of local reimbursement and access structures. Close collaboration with medical and Market Access teams to ensure timely access to GSK medicines and vaccines.
• In collaboration with Market Access and medical teams to develop clear differentiated brand access strategy and value proposition.

Requirements:

• Bachelor’s degree in business, marketing, pharmacy, medicine
• Graduation in business and marketing related education
• Post-graduation in commercial related areas is preferred.
• Minimum 8-10 years’ experience in marketing/commercial
• Expert in understanding account needs and campaign development
• Expert in strategic marketing competencies
• Proficient in analytics and performance management
• Capable of working across boundaries and functional areas
• Good in communication skills
• Competent in working in multicultural environment.
• Highly resilient and agile
• Have mid size people management capabilities

Other Job-Related Skills/Background:

• Develop product plan (BP platform) seeking for market opportunities & implementing tactical activities;
• Coordinate local approvals of promotional campaigns respecting monthly cycle deadlines and conduct activities in compliance with GSK internal Policies and specific country regulations;
• P&L management to accomplish budget / financial plan.

• LI-GSK

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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