Responsibilities

• Client Relationship Management:
• Proactively engage with current clients to strengthen relationships, ensuring long-term satisfaction and retention.
• Conduct regular check-ins to assess client needs and satisfaction levels, providing timely updates on deliverables.
• Identify opportunities to upsell additional services based on a thorough understanding of client goals and market trends.
• Runs a referral program, getting referrals from current clients.
• Reaches out to referrals and follows daily selling support process on referrals.
• Upselling and Cross-Selling:
• Reconnect with past clients to identify and capitalize on upselling opportunities.
• Develop and present tailored PR solutions that align with clients' evolving business objectives and challenges.
• Maintain accurate records of upsell opportunities in the CRM system (e.g., Hub Spot) and follow up with personalized communications.
• Client Issue Resolution:
• Address concerns and complaints from previous clients by actively listening, demonstrating empathy, and providing effective solutions.
• Collaborate with internal teams to resolve ongoing issues that may have led to client dissatisfaction.
• Foster client loyalty by transforming negative experiences into positive outcomes through proactive problem-solving and relationship building.
• Anti-PR Consultations:
• Conduct comprehensive Anti-PR consultations to educate prospective and past clients on innovative PR strategies that challenge traditional media practices.
• Analyze prospect, past client and client needs, diagnose challenges, and recommend personalized Anti-PR solutions to enhance brand positioning.
• Document consult findings and communicate actionable recommendations to clients and internal stakeholders.
• Sales Reporting & Performance Tracking:
• Maintain meticulous records of all client interactions, opportunities, and sales activities within the company’s CRM system.
• Collaborate with the sales team to forecast sales metrics, track pipeline status, and gather client feedback.
• Monitor performance against upselling targets, providing regular updates and insights to the Sales Manager.
• Collaborative Efforts:
• Work closely with the Delivery division to ensure alignment in messaging and client strategy.
• Participate in strategy meetings to integrate upsell initiatives with ongoing PR efforts and client objectives.

Stats

• Calls made
• Former clients
• Podcast prep calls
• F/U calls
• Calls connected
• Appointments set with former clients
• Intro calls conducted with former clients
• Appointments that successfully move to Anti-PR consults
• Anti- PR consults
• Recs Delivered
• CLOSES
• GI
• Bonus on closes facilitated on (but did not close)
• Commission on closes he/s closes

Skills/Traits

• Interpersonal and communication skills (written and verbal)
• Strong problem-solving and conflict-resolution abilities
• Strong ability to proactively control and guide the prospect to a close
• Proficiency in client relationship management
• Knowledge of public relations and communications strategies
• Familiarity with CRM systems (e.g., Hub Spot)
• Ability to analyze client needs and develop tailored solutions
• Strong organizational and time-management skills
• Attention to detail and accuracy in documentation
• Capacity to work independently and collaboratively within a team
• Adaptability to changing client needs and market dynamics
• Capacity to work independently and collaboratively within a team
• Adaptability to changing client needs and market dynamics

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in a sales role, preferably within the public relations or communications industry.
• Demonstrated success in client relationship management and achieving sales targets, particularly in upselling and cross-selling.
• Familiarity with CRM systems, such as Hub Spot, and experience in managing sales activities within such platforms.
• Exceptional interpersonal and communication skills, with the ability to effectively manage client conversations and resolve conflicts.
• Strong analytical skills to assess client needs, diagnose challenges, and recommend tailored PR solutions.
• Excellent organizational and time-management abilities, with a keen attention to detail and the capacity to handle multiple tasks simultaneously.