Responsibilities

• Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channels
• Drive funnel acquisition and optimization through paid digital performance marketing channels
• Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketing
• Utilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals
• Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and roles
• Practice data based decision making related to digital campaign management
• Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
• Own the forecasting, monitoring, and reporting of performance marketing budgets
• Develop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
• Continuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriate
• In partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention

Minimum Qualifications

• 3+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platforms
• Experience collaborating with multi-functional in-house teams and external agencies
• Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment
• Extensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms
• Comfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects.
• Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
• Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
• Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
• Implement detailed keyword strategy to be leveraged for both SEM and SEO
• Experience with Google Merchant Center and Google Shopping Ads

Preferred Qualifications

• Experience managing digital growth strategies within the ag industry
• Strong technical acumen and hands-on experience with tools such as Google Analytics, Amplitude, Tableau, Salesforce, and Marketo
• Experience with Google Analytics (incl. GA4) and attribution modeling
• Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills
• Results-oriented mindset with experience building reports and dashboards for reporting on qualitative and quantitative metrics that focus on revenue, conversion, sales, and other marketing goals
• Experience managing call tracking platform integration
• Expert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
• Lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive digital growth
• Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business

Characteristics

• The successful applicant will be:
• Interested in a fast-paced, startup environment where new opportunities and challenges are around every corner
• Strong communication and interpersonal skills, professionalism and accountability
• Independent, dependable go-getter with a demonstrated ability to proactively manage successful projects from ideation to completion while creatively problem-solving along the way
• Capable of working autonomously, extremely organized, detail-oriented self-starter who enjoys collaboratively working across multiple business units