Responsibilities

• A Creative Strategist has a unique and vital role, combining creative vision with strategic planning to ensure the successful delivery of PR campaigns.
• The ideal candidate should possess B2B PR, Media Relations, social media, and Marketing skills to effectively manage and execute comprehensive PR strategies across various platforms.

• Collaborate with clients to understand their goals, target audience, and brand identity.
• Develop comprehensive and innovative PR strategies that align with client objectives and market trends.
• Brainstorm and conceptualize creative ideas for campaigns, ensuring they are innovative and impactful.

• Coordinate with internal teams (creative, content, digital, media relations) to ensure cohesive campaign execution.

• Guide the creation of compelling content, including press releases, social media posts, media pitch, articles, and multimedia assets.
• Ensure all content aligns with the client's brand voice and strategic goals.
• Review and approve creative materials to maintain high-quality standards.

• Act as the primary point of contact for clients during campaign development and execution.
• Present campaign ideas, strategies, and progress reports to clients, incorporating their feedback and making necessary adjustments.
• Build and maintain strong client relationships, ensuring satisfaction and fostering long-term partnerships.

• Conduct market research to stay updated on industry trends, competitor activities, and emerging opportunities.
• Analyze campaign performance metrics and provide insights for optimization and future strategies.
• Utilize data to refine and improve creative strategies, ensuring they are effective and relevant.

• Lead brainstorming sessions and workshops to generate innovative ideas.
• Mentor and guide junior team members, fostering a collaborative and creative work environment.
• Encourage cross-department collaboration to leverage diverse expertise and perspectives.

• Develop and implement crisis communication strategies to protect clients' reputations.
• Respond swiftly to any PR emergencies, providing strategic counsel and effective solutions.

• Monitor metrics to measure campaign success.
• Prepare detailed reports and presentations on campaign performance, demonstrating ROI to clients.
• Use insights from campaign analysis to inform future strategies and improve results.

Skills / Traits

• Analytical and Critical thinking.
• High IQ & Aptitude.
• Outstanding communication and customer service skills - written and Verbal.
• Prospecting & Lead Generation - ICP Understanding, Profile Review, Lead Recording.
• Technical Adaptability.
• Fluent with Hub Spot and Linked In.
• Emotional Intelligence.
• Process and Objective Oriented.
• Active Listening.
• Product/Service Knowledge.
• Basic Customer Service.
• Research and Presentation.
• Proactive initiatives.
• Ability to reach and have big goals.
• Consistency.
• Takes initiative without having to be told.

Benefits

• Work from home
• Access to diverse projects
• Opportunities for professional growth
• Collaboration with diverse teams
• No commute time
• No dress code (unless there’s a meeting!)
• Eco-friendly work lifestyle
• Exposure to a multicultural team
• Potential for long-term engagement
• Improved work-life balance