Responsibilities:

• Develop Media Strategies: Develop and execute media relations strategies to increase brand visibility and promote key messages.
• Media Outreach and Pitching: Build and maintain relationships with journalists, editors, and influencers to secure media coverage.
• Media Monitoring and Analysis: Monitor media coverage and provide regular reports on the organization's public image.
• Drive Media Success: Collaborate with internal teams to identify newsworthy stories and develop compelling press releases, media pitches, and other communication materials, according to client strategies.
• Engage Media Interaction: Organize press conferences, media briefings, and other events to facilitate media engagement. Act as a primary POC (point of contact) for client during Media Events & Speaking Engagements
• Industry Trend Monitoring: Stay up to date with industry trends, news cycles, and emerging platforms to identify opportunities for proactive media outreach.
• Oversee Comprehensive Media Engagement: Monitor news sources, pitch stories, and draft communication materials daily. Conduct audience research and analyze coverage weekly. Proactively address crises and refine strategies monthly. Maintain crisis plans and industry connections.
• Develop and Implement Process Improvements: Continuously evaluate media outreach workflows and procedures to streamline efficiency, enhance effectiveness, and optimize resource allocation, fostering a culture of innovation and excellence within the media relations team

Skills/ Traits:

• Strategic Thinking
• Media Landscape Knowledge of various media: mainstream media, industry press, news influencers like bloggers and podcasters, etc.
• Leadership
• Communication
• Relationship Building
• Media Outreach
• Creativity
• Adaptability
• Analytical Thinking
• Collaboration

Benefits:

• Work from home
• Access to diverse projects
• Opportunities for professional growth
• Collaboration with diverse teams
• No commute time
• No dress code (unless there’s a meeting!)
• Eco-friendly work lifestyle
• Exposure to a multicultural team
• Potential for long-term engagement
• Improved work-life balance