What's your new role about?

As our new CRM & Content Manager at DAZN Bet, you'll have the opportunity to:

• You’ll be involved in strategic planning and developing creative marketing campaigns to drive customer engagement and business revenues.
• Drive change, adopting new communication channels and capabilities/platforms to reach above industry-standard retention rates given the unique positioning of DAZN Bet.
• Responsible for planning, coordinating, analysing and optimizing all marketing activities to drive conversion, retention and growth.
• Develop creative promotions and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive business revenues.
• Maximizing and monitoring customer lifetime value whilst optimizing bonus costs to ensure maximum profitability.
• Develop robust campaign reporting framework to measure and improve the effectiveness of our marketing campaigns. Accountable for campaign performance and impact on business growth.
• Monitor and review KPIs to identify commercial opportunities. Work closely with the BI & Data team to optimize market performance.
• Work closely with Product teams to support in the definition of key product & regulatory initiatives to support with developing the overall Operations systems and tools.
• Analyse and monitor business/regulatory trends to mitigate regulatory & market trends in alignment with senior management.

You'll have:

• Experienced professional with minimum 5 years’ experience within the online gaming industry across CRM and Content – preferably with interest in both Sportsbook & Casino.
• Comfortable working in a fast paced, dynamic and international environment.
• Someone with passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports.
• Professional with experience in operating CRM tools (e.g., Optimove, Salesforce or any other tools) and other tools like CMS. Experience with Optimove is a plus.
• Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
• Someone who will put business performance at the heart of your approach, so you’ll be passionate about driving results and meeting revenue targets.
• Experience of managing customer lifecycle campaigns and delivering customer loyalty/retention. Someone with proven record of increasing revenue through new & innovative CRM campaigns.
• Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth.
• Knowledge of operating markets is crucial: local gambling regulations, advertisement restrictions and marketing possibilities.
• Detail-oriented mindset with strong written and oral communication skills in English language. German is a plus.

Here's a little more about us…