Summary
How secure is the app you just downloaded onto your mobile device? Guardsquare is the recognized leader in mobile application security and is seeing significant growth. The Product Marketing Manager role is a unique opportunity to join this critical and growing market. If you are passionate about technology, enjoy developing technical content, and want to join a fast-paced global organization, Guardsquare is the place for you. As part of the growing product marketing team, you will be responsible for driving go-to-market (GTM) activities and partnering closely with sales and product management to contribute to the company's success.

Responsibilities

• Develop messaging and positioning for Guardsquare's market-leading products that resonates with experienced and knowledgeable mobile application developers and security professionals.
• Plan and execute product launches, working cross-functionally to bring new products and capabilities to market.
• Leverage product led growth (PLG) strategies to drive customer engagement and growth.
• Develop and execute the content strategy to educate and build awareness of our product portfolio amongst mobile application developers and security professionals.
• Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based, benefit-oriented manner.
• Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
• Develop sales collateral focused on the different stages of the buyer's journey including sales plays and content to support customer- and industry-focused campaigns.
• Collaborate with Product Management to drive product awareness and adoption.
• Effectively communicate internally-relevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
• Develop deep knowledge of buyer personas
• Support PR and AR initiatives to increase awareness among our target audiences

Profile

• 3+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
• Strong technical insight; ability to comprehend (and explain) the functionality of advanced mobile application security software.
• Understanding of the application development process for mobile, web or cloud based applications.
• Experience in B2B Saa S security software and/or developer-centric product marketing.
• Proven track record of product launches, supporting sales teams and partnering with product teams.
• Analytical mind with a focus on measuring quantifiable results to assess progress and further improve.
• Excellent written and verbal communication skills
• Self-driven and innovative thinker that is able to thrive in a fast moving and changing environment.
• Bachelor degree or equivalent experience in Engineering, Computer Science or Marketing

• A full time job with a competitive salary package
• You are provided with the tools & flexibility to develop yourself successfully
• An international environment where you will interact with motivated & open colleagues with different backgrounds
• A workplace where you can share and implement your ideas
• A hybrid work policy, which helps guarantee an excellent work-life balance