Belgium Job Openings
AB InBev
Senior Brand Manager Leffe
Leuven
FULL TIME
October 3, 2024
Seniority Level: Mid-Senior Level
You will need to engage external stakeholders such as agencies, suppliers and clients, and lead a strong internal collaboration with sales, trade marketing, supply, logistics… Your objectives will be to ensure that Leffe continues to grow its market share and brand equity. This role requires a strategic thinker with a passion for brand building and for business growth. Most of all, we are looking for an owner who loves to bring new ideas to life and is result-oriented.
#Ownership
Senior Brand Manager Leffe
PRIMARY PURPOSE OF ROLE
As the Senior Brand Manager for Leffe Belgium & Netherlands, you will be responsible for developing and executing the brand strategy for one of the most iconic beer brands in the world. As a “Brand CEO”, you will lead the effort in building, developing and implementing the brand strategy and marketing plans across Belgium and the Netherlands, then analyzing the performance and managing efficiently the marketing budget. Weekly travelling to our Leuven and Breda offices will be required.
You will need to engage external stakeholders such as agencies, suppliers and clients, and lead a strong internal collaboration with sales, trade marketing, supply, logistics… Your objectives will be to ensure that Leffe continues to grow its market share and brand equity. This role requires a strategic thinker with a passion for brand building and for business growth. Most of all, we are looking for an owner who loves to bring new ideas to life and is result-oriented.
At AB In Bev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!
The role :
- Brand Strategy: Develop and implement the brand strategy for Leffe in Belgium and the Netherlands, aligning with global brand guidelines and local market needs.
- Marketing Campaigns: Plan and execute 360-degree marketing campaigns, including TV, digital, OOH, DOOH, influence.
- Innovation: Drive innovation by identifying new product opportunities and leading the development and launch of new products.
- Brand Partnerships: Establish and maintain partnerships with key stakeholders, including retailers, distributors, and media partners.
- Cross-functional Collaboration: Work closely with sales, trade marketing, and supply chain teams to ensure seamless execution of brand initiatives.
- Performance Tracking: Monitor and analyze brand performance metrics, providing regular reports and insights to senior management.
- Budget Management: Manage the brand budget, ensuring efficient allocation of resources to maximize ROI.
What we are looking for :
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Experience: 3-4 years of proven experience in brand management. FMCG is a plus.
- Skills: Strong analytical skills, project management, collaboration, creative thinking, excellent communication and presentation skills, and the ability to work in a fast-paced environment.
- Languages: Fluency in English and Dutch. French is a plus.
- Passion: A genuine passion for beer and a deep understanding of the Leffe brand heritage.
Next to our competitive base salary, we put our people first by providing on-top benefits :
- Competitive Bonus
- A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.)
- Quarterly vouchers to taste our delicious beers
- Compensation & seniority days in addition to legal holidays (40 Days total)
- Meal vouchers, allowances, gift per company policy
- A unique Parental leave
- Competitive Life insurance, disability & medical plan
- Learning & Development opportunities (Linked In Learning/ Workday Learning/Mentoring)
- Multiple Physical & Mental Wellbeing support Initiatives
What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.
So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.
As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB In Bev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
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