• Ensure the marketing automation platforms fit the strategic needs and allow for operational excellence. Ensure optimal utilisation, data integrity, and integration with other systems.
• Execute system integrations of the existing and any new tech stack.
• Recommend, implement and manage new martech tools, such as intent tool, spam prevention, inbound lead conversion app, video platform, event registration, ensuring seamless integration with existing systems (Hubspot, Salesforce, Storyblok).
• Continuously test, analyse, and optimise marketing automation processes and campaigns to improve conversion rates, engagement, and overall marketing performance and to maximise efficiency and effectiveness.
• Collaborate with internal stakeholders to understand business requirements and configure tools accordingly.
• Conduct thorough testing to guarantee the accuracy and functionality of implemented tools.
• Stay abreast of industry trends and updates to identify opportunities for improvement.
• Troubleshoot and resolve any issues that may arise, providing timely solutions.
• Work closely with marketing teams to understand their goals and objectives and align tooling improvements or additions to support.
• Collaborate with Engineering and other relevant departments to ensure seamless integration with other systems.
• Optimise existing marketing and lead management processes, ensure these processes are built for scale, identify any potential gaps and recommend strategic improvements.
• Document marketing processes for guidance and future reference.
• Help solve key marketing challenges such as attribution, lead assignment and follow-up, program automation, data accuracy, funnel analysis, and forecasting.
• Help manage the marketing database, ensure data quality and hygiene at every stage.
• Assist with monthly/quarterly marketing reporting, tracking performance and measuring marketing attribution and success.
• Assist with the day-to-day details in marketing operations.

• Flexible working environment: Work from home or at one of our global offices.
• Flexible time off: Autonomy to manage your work-life balance.
• Collaborative team: High-bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 85,000+ users worldwide.
• Mobility options: Mobility budget or company car tailored to your needs.
• Comprehensive health insurance: Extensive coverage for you and your dependents.
• Private pension funding: Group insurance to secure your future.
• Competitive compensation: Proactively maintained to value your work.
• Referral bonuses: Earn rewards for bringing in new talent.

Who you are

• A minimum of a Bachelor's degree or equivalent experience
• A minimum of 5 years experience in marketing operations
• Demonstrated experience with Hubspot/Marketo
• Demonstrated experience with Salesforce
• Experience with Storyblok
• Experience with the Google platform (GA4)
• Experience with martech tools such as intent tool, spam prevention, inbound lead conversion app, video platform, event registration
• Comfortable analysing and visualising data in BI tools (Looker) and Excel
• A results-driven individual with a strong ability to analyse data in order to inform marketing decisions (determine ROI, campaign effectiveness, regional lead volume trends,…).
• Very organised, able to start a project and complete it successfully
• Exceptional attention to detail, great time management and clear communication skills.
• Team player, ability to collaborate with colleagues, work independently when appropriate
• Must be able to perform successfully in a fast-paced, intellectually intense, service-oriented environment and to interpret rules and guidelines flexibly to enhance the business and in line with Lighthouse's values and culture
• Previous experience working in a high growth Tech/Saa S environment is a plus