Brazil Job Openings

Coca-Cola

Senior Manager, Franchise Operations - Brazil North

Fortaleza

FULL TIME

October 21, 2024

Ensures business results and alignment with Bottler Solar. Oversees operations in the Solar’s territory, supervising all Operations related issues across the franchise. Jointly with Franchise Sr Director, leads the growth agenda of the bottler operations aligned with the company strategy. Manages strategic, operational and commercial projects involving the bottler.

  • Responsible for achieving business growth in Solar’s territory, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
  • Lead KO side on the market development and execution of priority plans on specific regions w/in Solar’s territory, with empowerment to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
  • Manages the day to day operations of specific agendas and regions with Solar; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume); leads communication flow between Solar and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partner; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
  • Develop and evolve system’s digital and commercial capabilities to increase execution and sales effectiveness, maximizing resource allocation and wire with other regions w/in Solar and other operations to ensure plans alignment and implementation and best practices sharing.

KEY SUCCESS PARAMETERS

Experience
3 -5 years within the KO System or within the industry. Desired Marketing and Commercial experience. Recommended Bottler Marketing or Commercial Strategy or Commercial Capabilities Experience and understanding of Non Alcoholic Beverages industry and it’s main distribution channels (Modern Trade, Traditional Trade and On-Premise).
Portuguese required. English highly desirable

Work Focus
  • Guides and collaborates with bottler in the decision-making process involved in key areas such as Commercial Strategy, Commercial Capabilities, RGM, Category Management and Digital Transformation initiatives.
  • Acts with a high level of autonomy and empowerment so decision making must be sound and mindful of KO and bottler impacts in guidelines, principles and impact.
  • Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities.
  • Works closely with the FL team and network to create synergies and ensure resources, with peers in Latam.

Communication Focus
Does the role communicate with internal and/or external parties?
  • External: Commercial Regional Directors, Bottler Marketing, Commercial and Digital Transformation teams in order to provide solutions to address local opportunities.
  • Internal: Peers Franchise Managers, Frontline Marketing, HUB: Channel and Execution Strategy, Digital and Commercial Capabilities, Franchise Sr Director and GM.
  • Follows a collaborative business process and routines to effective bring about incremental business results, leveraging system competencies, and guaranteeing efficient capability and resource optimization – Franchise Leadership.

Mastery of (Required)
1 Bottler Operations / System knowledge
2 Effective Communication and Influencing/Negotiation
3 Channel Strategy and Commercial Capabilities/Execution
4 Analytical thinking and problem Solving
5 Strategic Thinking / RGM

Broad expertise in (Good to have)
1 Process management
2 Project management
3 Marketing knowledge
4 Risk management
5 Team building
Skills:
Influencing; Relationship Building; Annual Business Planning; Key Performance Indicators (KPI); Channels Strategy; Channel Relationship Management; Business Plan Implementation; Problem Solving; Stakeholder Relationship Management; Financial Performance Management; Consumer Packaged Goods (CPG); Negotiation; Strategic Leadership; Digital Transformation Initiatives; Business Alignment

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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